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Edible

Agency: 
Published/Aired: 
February 2008
Description: 

100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.

Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo

Comments (15)

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Highest Rated

Alistair C.'s picture
Alistair C.
Activity Score 692

i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!

but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

....

bknowlden's picture
bknowlden
Activity Score 3647

I saw on Man Vs. Wild that I can squeeze fresh elephant dung and get drinkable water, but that doesn't mean I would ever do it...

getconnected2001's picture
getconnected2001
Activity Score 987

Though nice thought, even I would not ever eat paper.
U hav made a valid point.

ivan's picture
ivan

But you don't have to. It's just an idea.

jazarah's picture
jazarah
Activity Score 1262

interesting

Scubadome's picture
Scubadome
Activity Score 62

Yes, not so bad.

rebelscum's picture
rebelscum
Activity Score 2110

Mmmmm, fresh delicious Panda.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

dcgroppo's picture
dcgroppo
Activity Score 239

Pizza flavor?

NatalieM's picture
NatalieM
Activity Score 1685

What does edible paper have to do with a car?

manchiraju20's picture
manchiraju20
Activity Score 8

Hey NatalieM,

Thats the same thing I din't understand too. Whts a car got 2 do with paper???

Lip's picture
Lip
Activity Score 234
alvinpck's picture
alvinpck
Activity Score 1467

Interesting, what is it made of?

...
http://alvinpck.deviantart.com/gallery/

mrtalented's picture
mrtalented
Activity Score 2171

silly. edible printed inks too?

alvinpck's picture
alvinpck
Activity Score 1467

If this is made edible, why not?

There is a type of edible food colouring, typically those we see on birthday cake for kids.

...
http://alvinpck.deviantart.com/gallery/

Alistair C.'s picture
Alistair C.
Activity Score 692

i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!

but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.

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