Fiat: Edible
100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.
Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
Released: February 2008
15 comments
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I saw on Man Vs. Wild that I can squeeze fresh elephant dung and get drinkable water, but that doesn't mean I would ever do it...
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brandon
www.brandonknowlden.com
Though nice thought, even I would not ever eat paper.
U hav made a valid point.
But you don't have to. It's just an idea.
Ivan Raszl, admin of AotW
interesting
http://jazarah.net/
Yes, not so bad.
Mmmmm, fresh delicious Panda.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Pizza flavor?
What does edible paper have to do with a car?
-Natalie
http://www.nataliemarion.com
Hey NatalieM,
Thats the same thing I din't understand too. Whts a car got 2 do with paper???
Good ideia!
www.labomboneracriativa.blogspot.com
Interesting, what is it made of?
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http://alvinpck.deviantart.com/gallery/
silly. edible printed inks too?
If this is made edible, why not?
There is a type of edible food colouring, typically those we see on birthday cake for kids.
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http://alvinpck.deviantart.com/gallery/
i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!
but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.