Fiat: Edible
Average: 6 (26 votes)

100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.

Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
Released: February 2008

15 comments

R. Rinaldi's picture
686 pencils
R. Rinaldi

....

bknowlden's picture
3661 pencils
bknowlden

I saw on Man Vs. Wild that I can squeeze fresh elephant dung and get drinkable water, but that doesn't mean I would ever do it...

getconnected2001's picture
993 pencils
getconnected2001

Though nice thought, even I would not ever eat paper.
U hav made a valid point.

ivan's picture
ivan

But you don't have to. It's just an idea.

Ivan Raszl, admin of AotW

jazarah's picture
1264 pencils
jazarah

interesting

Scubadome's picture
62 pencils
Scubadome

Yes, not so bad.

rebelscum's picture
2116 pencils
rebelscum

Mmmmm, fresh delicious Panda.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

dcgroppo's picture
239 pencils
dcgroppo

Pizza flavor?

NatalieM's picture
1687 pencils
NatalieM

What does edible paper have to do with a car?

manchiraju20's picture
8 pencils
manchiraju20

Hey NatalieM,

Thats the same thing I din't understand too. Whts a car got 2 do with paper???

Lip's picture
234 pencils
Lip
alvinpck's picture
1475 pencils
alvinpck

Interesting, what is it made of?

...
http://alvinpck.deviantart.com/gallery/

mrtalented's picture
2175 pencils
mrtalented

silly. edible printed inks too?

alvinpck's picture
1475 pencils
alvinpck

If this is made edible, why not?

There is a type of edible food colouring, typically those we see on birthday cake for kids.

...
http://alvinpck.deviantart.com/gallery/

Alistair C.'s picture
692 pencils
Alistair C.

i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!

but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.