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Don't run, runway

Agency: 
Published/Aired: 
April 2014

FIAT FASHION PASSARELA* - DON'T RUN, RUNWAY.

Description: 

The word "passarela" has two meanings: catwalk and footbridge.

Ambient advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46931

nice effort. I say it worked.

morse's picture
morse
Activity Score 17691

Very good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
damnson
Activity Score 11517

Seriously? It's nothing special. The idea itself is student level at best.

An axe murderer of ads.

Pete R.'s picture
Pete R.
Activity Score 3412

I agree. It's just a pun.

Marcao's picture
Marcao
Activity Score 3029

The only thing it'd do is draw eyeballs, not affect behaviour. Gimmicky and nothing great.

Liviu's picture
Liviu
Activity Score 4393

and where is FIAT in this?

kleenex's picture
kleenex
Activity Score 46931

nice effort. I say it worked.

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