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Fiat: Don't run, runway

The word "passarela" has two meanings: catwalk and footbridge.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Vinicius Stanzione, Alessandro Bernardo, Rodrigo Jatene
Art Director: Tiago Bastos
Copywriter: Gabriel Stanzione
Media: Fernando Sales, Daniela Franco
Planners: Marcello Magalhães, Tiago Lara
Agency Producers: Celso Groba, Maria Fernanda Moura, Rita Costa, Stella Violla
Event Producers: Toninho Ciampolini, Anna Kojo, Pedro Moraes
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Editing Company: Image Concept
Account Supervisors: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa, Giovanna Rodrigues

Published: 
April 2014

6 comments

morse's picture
morse
17002 pencils

Very good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
damnson
11519 pencils

Seriously? It's nothing special. The idea itself is student level at best.

An axe murderer of ads.

Pete R.'s picture
Pete R.
2904 pencils

I agree. It's just a pun.

Art & Illustration

Marcao's picture
Marcao
3029 pencils

The only thing it'd do is draw eyeballs, not affect behaviour. Gimmicky and nothing great.

kleenex's picture
kleenex
40630 pencils

nice effort. I say it worked.

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