Hey, it's time to enjoy the Sky-Dome.
Fiat Idea.
Fiat Idea shaped adhesives were placed on the windows of airplanes with the shades imitating the sun roof.
Agency: Leo Burnett, Brasil, Sao Paulo
Creative Director: Ruy Lindenberg
Art Director: Alessandro Visconde, André Kirkelis, Guto Kono
Photographer: Andreas Heiniger
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23 Comments
geniale
works very nicely! good job.
i love the brains behind!
coolness!
kudos to ivan for picking all the good grapes* this time round.
*well, not all
good
This medium would work very well with a campaign I'm working on. Can anyone tell me which airlines accept these adhesives....
Good job
hmmm.. should it not be the other way around? when you're inside the car you see the sky above... or is it intended to show the superior inner space of the car?
Awesome execution and idea, but GOOD LORD! They're putting ads in airplanes now???
http://www.dragulescu.com
Only for awards. Don't worry!
Very good execution and great "hands-on" demonstration.
Just Incredible, I cant Believe It!!!
bloody award craving..
fiat has to first start their own airlines before dreaming
of executing these
http://ojasvimohanty.blogspot.com/
Verry nice and a good execution!
see more good work at directdaily.blogspot.com
M.
love the idea.
but i would be so pissed if i was stuck on plane for hours and hours being stared down by this ad. i know that there's a big re-think on traditional ad placement, but where do we draw the line?
What happens if you happen to be flying at night? A very possible scenario that seems to be over-looked by the creatives?
It doesn't make sense that you look into to car and see clouds, like mentioned above. You see clouds of you look up, from inside the car.
Oh god!! u can't be so "close-mind"!! c'mon u got the idea! please don't make me explain it.
its saying "Hey, this is the view your missing, driving your old car without our HUGE sun-roof"
got it, little friend??
I don't think it really matter cos the idea is when you retract the sun roof, you will see... SKY!
As stated above, I get the idea, but come on, unless you ARE selling the car's spaciousness, it IS inverted.
Hello! Good Site! Thanks you! yjuovpmspog
Brazil again! cool they're doing a lot of good stuff!!!
smart.