Fiat: Airplane window
Hey, it's time to enjoy the Sky-Dome.
Fiat Idea.
Fiat Idea shaped adhesives were placed on the windows of airplanes with the shades imitating the sun roof.
Agency: Leo Burnett, Brasil, Sao Paulo
Creative Director: Ruy Lindenberg
Art Director: Alessandro Visconde, André Kirkelis, Guto Kono
Photographer: Andreas Heiniger


8 comments
geniale
coolness!
kudos to ivan for picking all the good grapes* this time round.
*well, not all
Good job
bloody award craving..
fiat has to first start their own airlines before dreaming
of executing these
http://ojasvimohanty.blogspot.com/
love the idea.
but i would be so pissed if i was stuck on plane for hours and hours being stared down by this ad. i know that there's a big re-think on traditional ad placement, but where do we draw the line?
I don't think it really matter cos the idea is when you retract the sun roof, you will see... SKY!
Brazil again! cool they're doing a lot of good stuff!!!
smart.