Fiat: Airplane window

Fiat: Airplane window
Average: 9 (27 votes)

Hey, it's time to enjoy the Sky-Dome.
Fiat Idea.

Fiat Idea shaped adhesives were placed on the windows of airplanes with the shades imitating the sun roof.

Agency: Leo Burnett, Brasil, Sao Paulo
Creative Director: Ruy Lindenberg
Art Director: Alessandro Visconde, André Kirkelis, Guto Kono
Photographer: Andreas Heiniger

8 comments

myviolentego's picture
44 pencils
myviolentego

geniale

whitespace's picture
1957 pencils
whitespace

coolness!

kudos to ivan for picking all the good grapes* this time round.

*well, not all

mahi_dhk's picture
84 pencils
mahi_dhk

Good job

o.m's picture
354 pencils
o.m

bloody award craving..
fiat has to first start their own airlines before dreaming
of executing these

writergeekdez's picture
257 pencils
writergeekdez

love the idea.

but i would be so pissed if i was stuck on plane for hours and hours being stared down by this ad. i know that there's a big re-think on traditional ad placement, but where do we draw the line?

TT's picture
14 pencils
TT

I don't think it really matter cos the idea is when you retract the sun roof, you will see... SKY!

mauroxxx's picture
505 pencils
mauroxxx

Brazil again! cool they're doing a lot of good stuff!!!

art.vs.commerce's picture
568 pencils
art.vs.commerce

smart.