Fiat 500: Interactive

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Ulf Henniger von Wallersbrunn
Art Director: Ulf Henniger von Wallersbrunn
Copywriter: Andreas Stalder
Executive Creative Director: Andreas Pauli Associate Executive Creative Director: Kerrin Nausch
Other additional credits: Simone Döhring, Carat, Unit Director; Ines Kossin, Posterscope/Magic Touch, Business Manager

Related videos by Shutterstock

16 comments

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

wtf? where's the idea?

missed my turn's picture
missed my turn
426 pencils

haha I know right?

ackattak's picture
ackattak
396 pencils

So much media. So little to say.

marcel7's picture
marcel7
996 pencils

There isn't any idea, just much ado...

Guest's picture
Guest

this is not bad at all.....nice media idea! well done.

Dale's picture
Dale
370 pencils

What's with these comments? It allows people to text comments that are then displayed. It doesn't say much about the product, or anything at all, but it's a car ad. It's all emotion. I could see this being used quite well and establishing a nice brand feeling in people.

As an ad it's ambiguous but show me a car ad that isn't long on emotion and short on function. As a branding tool it's quite good.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture
SeanMartin

I agree that it's an approach that's long on fun (and hurrah!, it doesnt have a winding road anywhere to be seen!). Having your message up there would certainly start building a tie with the car: my only question is how effective was it in terms of follow-through?

--------------------------

No, I am not a media buyer.

Guest's picture
Guest

even as a MEDIA idea - not really new.
and btw - it doesn't say anything about the product.

Guest's picture
Guest

Th original idea for this actually came from Carat Group (Posterscope/ Magic Touch) not Leo Burnett!

Guest's picture
Guest

IOf so, it's a shame that they're not listed in the credits. but yeah, life's a bitch, especially advertising

Guest's picture
Guest

Ummm... this Fiat campaign slogan is "We have something to say", so i would pretty much say its perfectly executed.

Guest's picture
Guest

You mean "You are, we car"? Maybe it is good executed - but the copywriter should then think again about the description ...

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

sorry for being repetitive, but there's simply no idea. a talking billboard? well look at this:
http://adsoftheworld.com/media/ambient/mini_interactive_billboard
i just received a copytest for an internship with a talking-billboard idea, the difference: it was an idea.
this is a quite nice thing if you want to present the client some extra advertising-possibilities, but it's as appropriate for ads of the world as a photo of my dinner tonight (tomatoe soup, by the way).
so there's nothing left to say but:
wtf? seems to be no idea!

Guest's picture
Guest

Senhora,

You certainly linked to a talking billboard. One from Mini that addressed their customers that had volunteered information to them to use on the billboard.

If you really only see the media here and not a difference you are missing the forest for the trees. It´s not an amazing ad but this works and is quite different from your link. You really don´t understand the idea of engaging the audience with the media? This allows the audience to participate in the ad itself and if you don´t see an idea there, I don´t know what else to say.

Guest's picture
Guest

yawn ...

Guest's picture
Guest

yawn ...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments