FHM Singapore: Bondage
Advertising Agency: DDB Worldwide, Singapore
Creative Directors: Neil Johnson, Terrence Tan
Art Director: Sham Nasaar
Copywriter: Hui Chin Chew
Photographer: Jason Chang
Released: June 2007
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14 Comments
Hmmmm. FAKE!!!!!
FER.
they look like rubber bands
THE BRIEF
Come up with an idea to enter into the upcoming Singapore CCA awards. Make sure it's cheap as we don't have a big awards budget this year. A one off ambient would be good.
THE CHALLENGE
Finding an idiot to pose for the photo.
THE RESULTS
The campaign saw a significant increase in vagueness without any proof whatsoever. Interest was generated around the agency as we discussed the possibility of a CCA finalist certificate. What's better is that one FHM magazine was read* during the 3 minutes this campaign ran.
*By the copywriter - seated behind the idiot.
Hahaha
The copywriter is an old aunty meh?
hahaha
AAAAAAAHAHHAHHAHAHAHHAHAHHAH HA HA AH HAHAHA
Granted I haven't been to Singapore, but I've never seen anyone use two handles on any form of transportation in my life.
doesn't work at all. sorry
:::J:::
handcuffs work better..
..with real locks.
:::J:::
i think he just cut his tie in two and wrapped the bits round the pole...
the DI job is shit. See the left side of the glass reflection
What a disgrace to the DDB network with such fakes all your scam ads....C'mon anyone could just do this and take a damn photograph of it and say it's all real. I think even DDB Malaysia could even do a better job than this regardless wether it's a real job for an award or even a scam. Yeah and i totally agree with "LOREM IPSUM". But whatever, there's a good idea in it but i think the idea could be pushed a little further...
What a disgrace to the DDB network with such fakes all your scam ads....C'mon anyone could just do this and take a damn photograph of it and say it's all real. I think even DDB Malaysia could even do a better job than this regardless wether it's a real job for an award or even a scam. Yeah and i totally agree with "LOREM IPSUM". But whatever, there's a good idea in it but i think the idea could be pushed a little further...
What a disgrace to the DDB network with such fakes all your scam ads....C'mon anyone could just do this and take a damn photograph of it and say it's all real. I think even DDB Malaysia could even do a better job than this regardless wether it's a real job for an award or even a scam. Yeah and i totally agree with "LOREM IPSUM". But whatever, there's a good idea in it but i think the idea could be pushed a little further...