Ads of the World A Graphics.com site

FHM: Decoy

FHM: Decoy
Your rating: None Average: 4.9 (18 votes)

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church...

Advertising Agency: MC square, Mumbai, India
Copywriter: Akhilesh Bagri
Art Directors: Yamie Shah, Mansi Javadekar
Creative Director: Amaii
National Creative Director: Kartik Mani

Comments

CreepingFeature's picture 244 pencils
CreepingFeature | Thu, 2008-02-21 06:18

Rip off of CP + B's Molson beer campaign. And the Molson alternative covers were better. Cheap ass MC Square copycats.

mikepants2005's picture 438 pencils
mikepants2005 | Thu, 2008-02-21 08:39

Wasn't this ideas done in the 1970's? And anyway, why be ashamed to read 'FHM'? It's hardly 'Beastiality Monthly'!

the_capywriter's picture 2895 pencils
the_capywriter | Thu, 2008-02-21 17:02

Strange... did FHM actually liked the fact that you disguise their covers? I can't imagine they feel ashame for their own cover... I guess they actually like the idea that a lot of other people see their covers... free publicity... Or is this a cultural thing?

- adsactly! -

Totto's picture 683 pencils
Totto | Fri, 2008-02-22 02:07

cultural thing it is.

Intelligent ads are the need of the hour.

kre8's picture 993 pencils
kre8 | Fri, 2008-02-22 02:33

this was really funny when it was done 15 years ago for the 48th time.

carlo's picture 124 pencils
carlo | Tue, 2008-02-26 04:06

This will infuriate the OBC ad placer.

_____

Because great designs need no further explanation.

constant ine's picture 2 pencils
constant ine | Mon, 2008-03-31 04:22

looks @#~...... think over your ideas b4 xecuting aleast ----and not to mention the art directors learn someting better

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!