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Fence em' in

Published/Aired: 
October 2007
Description: 

Leveraging off real classified ads, Midalia Steel achieved almost full-page impact for the cost of a 10x7. In conjunction with The West Australian newspaper, the retail ad was paper set after the classified deadline allowing the pagination of the pet section to be confined within the ad.

Advertising Agency: Ad Impact, Australia
Art Directors / Copywriters: Drew Ridley, Steve Lorimer
Agency Account Director: Luciano D'Ambrogio
Agency Media Manger: Larissa Butler
The West Australian Account Executive: Nadia Saitta
The West Australian Classifieds Manager: Bruce Cutherbertson

Comments (7)

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JAGGY's picture
JAGGY
Activity Score 1382

Just a creative image. No consumer insight. No persuasion.

Jaggy, MICA Ahmedabad

pabloaotw's picture
pabloaotw
Activity Score 235

La idea está ok, pero me cuesta creer que el costo sea el mismo. No creo que la diagramación sea gratis.

chimie's picture
chimie
Activity Score 156

most akkor én is írjak ide más nyelven? :-) this should be an English forum I guess

bknowlden's picture
bknowlden
Activity Score 3647

It looks cool, but what are you pursauding consumers too?

andrej dwin's picture
andrej dwin
Activity Score 937

very, very cool!

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ultraboon222's picture
ultraboon222
Activity Score 220

I love this. Not to complicated and attention grabbing.

--------------------------------

Too many cooks in the kitchen....

Rog's picture
Rog
Activity Score 6082

Kewell idea.
Now, let's work on your agency's name. :P

>>>> That's not an ad. THIS is an ad.

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