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39 comments

Mr.Abc's picture
Mr.Abc
50 pencils

Very clever. Smart.

FAMI's picture
FAMI
19 pencils

i love it!

ryantasi's picture
ryantasi
6 pencils

NICE..

Crisp One's picture
Crisp One
2007 pencils

DAAAAAAAAMN thats good.

funky_frogii's picture
funky_frogii
2538 pencils

very very very very goooooooooood.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StuartLittle's picture
StuartLittle
468 pencils

smart

Disco Munky's picture
Disco Munky
3900 pencils

Really good.

"stay low, move fast"

Doin' it for the points

gwenbloch's picture
gwenbloch
32 pencils

Very good and disturbing in fact, so good I might have change of supermarket !
Great campaign.

theanc's picture
theanc
2778 pencils

Yeah, I found it a bit invasive. Even if I had the biggest heart in the world I woudn't like to see it for a hour or so.
However maybe that's the point.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

daniel ieraci's picture
daniel ieraci
333 pencils

Very nice. Simple, clear and effective.

LisAD's picture
LisAD
446 pencils

great one! only thing is that it might come with a side of guilt - but that might be just the point. really really nicely done!

silvertongue's picture
silvertongue
549 pencils

Fantastic. Great work TBWA.

creativearmy's picture
creativearmy
24 pencils

Excellent. Touched the heart.

tiny_wordz's picture
tiny_wordz
325 pencils

great work, guys! i love tbwa!!!

sold's picture
sold
3219 pencils

great one.
this REALLY works.
this IS advertising.
please, no more ideas that only advertisers can get, and dont bring results.
cannes should be the example, but...

at_petri's picture
at_petri
61 pencils

love it...

elyoshiro's picture
elyoshiro
545 pencils

GRANDIOSO!!!

johnston's picture
johnston
144 pencils

Brilliant.

FlyingDogs's picture
FlyingDogs
968 pencils

Nice.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

imgns's picture
imgns
68 pencils

my favorite ad since months, really moving. Great

roi zhang's picture
roi zhang
132 pencils

smart idea

teenquey's picture
teenquey
290 pencils

Brilliant...

But if only you guys would set up a calling center so that every call from your mobile means you just donated say $5 and will be billed to your monthly phone bill. I am sure while shopping they could actually do something and donate right away, on the spot. That is going for the last mile calling for action!!

Because ad like this, what would happen is that, they read it, got home and carry on with their lives. Don't even remember to access the website when they got on the net.

But very brilliant idea. Two thumbs up. Well done guys.

Nanel's picture
Nanel
283 pencils

brilliant

simon.gross's picture
simon.gross
541 pencils

Yeeouch! Good stuff.

Alistair C.'s picture
Alistair C.
692 pencils

very good idea, hats off!

truecopy's picture
truecopy
400 pencils

This is a pure 10. I don't think it gets any better, simpler or more engaging than this. Bravo!

"Sex sells. Truth even better." - A friend

Darko Bosnar's picture
Darko Bosnar
355 pencils

This is nice, but tell me which store or supermarket will alove this..It could be dangerous for them becouse people could have guilty conscience to buy unnecessary things, so they colud buy less things which is bad for stores. So...

art director at IMAGO
Zagreb-CROATIA

josel055's picture
josel055
31 pencils

We had a similar idea, but we done last year for our student carpet. this is the link.

http://www.flickr.com/photos/rueda-_-murillo/2248422805/sizes/o/

adi_in's picture
adi_in
25 pencils

nailed it!

picktokyo's picture
picktokyo
1404 pencils

nice

Freaksho's picture
Freaksho
14 pencils

just when i thought you couldnt do anything else with trolleys....brilliant!

tr3n00ps's picture
tr3n00ps
78 pencils

I would love to see the stats on this campaign. I wonder how much more donations they received. Great job.

soysaucechicken's picture
soysaucechicken
62 pencils

wish i did this one...

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Fuerte... Muy bueno! Ojalá haya funcionado!

norah's picture
norah
4 pencils

waw!!! chapeau!!!

Guest's picture
Guest

genius.

Guest's picture
Guest

What a bad taste!! Horrible!

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