See how easy feeding the hungry can be?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Photographer: Seppi Hochfellner
Released: May 2008
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39 Comments
Very clever. Smart.
i love it!
NICE..
DAAAAAAAAMN thats good.
very very very very goooooooooood.
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
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smart
Really good.
"stay low, move fast"
Doin' it for the points
Very good and disturbing in fact, so good I might have change of supermarket !
Great campaign.
Yeah, I found it a bit invasive. Even if I had the biggest heart in the world I woudn't like to see it for a hour or so.
However maybe that's the point.
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Very nice. Simple, clear and effective.
great one! only thing is that it might come with a side of guilt - but that might be just the point. really really nicely done!
"the art director says: whatever I say"
Fantastic. Great work TBWA.
Excellent. Touched the heart.
great work, guys! i love tbwa!!!
great one.
this REALLY works.
this IS advertising.
please, no more ideas that only advertisers can get, and dont bring results.
cannes should be the example, but...
love it...
GRANDIOSO!!!
Yoshiro
Brilliant.
Nice.
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
my favorite ad since months, really moving. Great
smart idea
Brilliant...
But if only you guys would set up a calling center so that every call from your mobile means you just donated say $5 and will be billed to your monthly phone bill. I am sure while shopping they could actually do something and donate right away, on the spot. That is going for the last mile calling for action!!
Because ad like this, what would happen is that, they read it, got home and carry on with their lives. Don't even remember to access the website when they got on the net.
But very brilliant idea. Two thumbs up. Well done guys.
brilliant
Yeeouch! Good stuff.
very good idea, hats off!
This is a pure 10. I don't think it gets any better, simpler or more engaging than this. Bravo!
"Sex sells. Truth even better."
A friend
This is nice, but tell me which store or supermarket will alove this..It could be dangerous for them becouse people could have guilty conscience to buy unnecessary things, so they colud buy less things which is bad for stores. So...
Darko Bosnar
Zagreb-CROATIA
We had a similar idea, but we done last year for our student carpet. this is the link.
http://www.flickr.com/photos/rueda-_-murillo/2248422805/sizes/o/
nailed it!
Adi
nice
just when i thought you couldnt do anything else with trolleys....brilliant!
I would love to see the stats on this campaign. I wonder how much more donations they received. Great job.
wish i did this one...
Fuerte... Muy bueno! Ojalá haya funcionado!
http://adsoftheworld.com/media/ambient/die_arche_christian_child_and_y...
waw!!! chapeau!!!
genius.
DONE DONE DONE DONE DONE
http://adsoftheworld.com/media/ambient/die_arche_christian_child_and_y...
What a bad taste!! Horrible!