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Comments (44)

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Highest Rated

HTG's picture
HTG
Activity Score 239

If you want to make them feel better then yes, but if you want them to be better then no. Criticism is the cloud every creative lives under. Honesty will do far more for a student than being polite. that doesn't mean you should be mean, just honest.

miko1aj's picture
miko1aj
Activity Score 3086

hahahaha. great idea.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Genius. You guys should be hired in no time!

Advertising @ chinaSMACK
http://advertising.chinasmack.com

creative420's picture
creative420
Activity Score 279

Make it a campaign. You can use a Plane and a Bike. Do they have Fedex ship too?

WaZoo's picture
WaZoo
Activity Score 197

Impressive student work, congrats!

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Glut's picture
Glut
Activity Score 3937

what´s so great? it´d been done with boxes, envelopes, etc, etc. Not new.

andyStock's picture
andyStock
Activity Score 666

Example???

ive's picture
ive
Activity Score 18

sorry its not a new idea, just an extension of this http://www.coloribus.com/adsarchive/prints/fedex-box-3390055/

and very similar to this students work...
http://adsoftheworld.com/forum/exhibition/dhl_6

MaximeGK's picture
MaximeGK
Activity Score 78

Ha! I was thinking of replying with the same ad link with the 18 wheeler. I still think it's a nice adaptation for their delivery trucks. Although they should probably put their FedEx logo on the door for people who are not as familiar with the brand name.

fauxjebus's picture
fauxjebus
Activity Score 498

I think this is pretty different. Those show other courier packages being shipped in a larger Fedex box/truck. This one takes the idea of a photo finish and ties it together with the line "Always first."
The way he lined up the wheels is perfect. I also like being able to see the Fedex truck through the DHL truck's windows.

This is an awesome idea, and well executed. It would work as an actual painted truck, a print ad, a billboard, a web banner.. You could also show it beating a UPS truck.

CACAHD's picture
CACAHD
Activity Score 2186

very cool! bravo!

andyStock's picture
andyStock
Activity Score 666

Fantastic!

writersblog's picture
writersblog
Activity Score 553

that's what we do, channel recycling.

elyoshiro's picture
elyoshiro
Activity Score 546

Very nice

luispiter's picture
luispiter
Activity Score 2756

its cannes... its good

teebeitl's picture
teebeitl
Activity Score 22

hehe!

jackblack's picture
jackblack
Activity Score 2350

Cool.

antoniobac's picture
antoniobac
Activity Score 192

nice

Camiwonka's picture
Camiwonka
Activity Score 148

awesome campaign !!!

rakel's picture
rakel
Activity Score 250

yeah i want to see the boxes the envelopes-.... its great, congrat!

MindDigger's picture
MindDigger
Activity Score 91

awesome, and nothing close to what "ive" and the others showed

ive's picture
ive
Activity Score 18

the idea is the same- fedex is so good it even carries other shipping companies. same ad, different channel. simples.

martytheparty's picture
martytheparty
Activity Score 4

You're right, the idea is the same - FedEx ships faster. Maybe this idiot shoulda picked a different USP, am I right?

kashon's picture
kashon
Activity Score 13

crisp and creative... to the point, Bravo guys!!!

regards

K@$H
Micro Marketing Professional
www.karanshetty.in

mrakamu's picture
mrakamu
Activity Score 914

I like when brands live on the edge.

Djenzie's picture
Djenzie
Activity Score 163

Like it alot!!!

Girlfireice's picture
Girlfireice
Activity Score 254

awesome!

AdBuzzer's picture
AdBuzzer
Activity Score 1174

Very clever and cheeky! Like it ;-)

maharanapramod's picture
maharanapramod
Activity Score 20

Brilliant. Simple and effective.
Execution is adept and communicates perfectly.
Congratulations!

jadedcreative's picture
jadedcreative
Activity Score 26

Well done

rakhal's picture
rakhal
Activity Score 141

hahahah

Tom Megginson's picture
Tom Megginson
Activity Score 548

To those of you saying "already done":

Give the kids a break. It's a smart idea, and they should be encouraged.

HTG's picture
HTG
Activity Score 239

If you want to make them feel better then yes, but if you want them to be better then no. Criticism is the cloud every creative lives under. Honesty will do far more for a student than being polite. that doesn't mean you should be mean, just honest.

Ameya's picture
Ameya
Activity Score 42

That's cheeky and brilliant..

robinstam's picture
robinstam
Activity Score 215

Of all the concept that say something about being better than the competition, I think this one is the best. Great work guys, and ignore all these jealous people who say that it's been done ;-).

rheinformat's picture
rheinformat
Activity Score 23

great and simple idea with "aha effect"

Promotionagentur
http://werbelaeufer.de

Davosk's picture
Davosk
Activity Score 4815

Looks like a winner!

bakamono's picture
bakamono
Activity Score 1002

Great but can be a driving hazard next time you check your blind spot.

because therefore it is

ambareesha's picture
ambareesha
Activity Score 253

stunning. ha ha :)

@

- @mbi

Hammad S's picture
Hammad S
Activity Score 484

Funny; I like this idea!

hportmann16's picture
hportmann16
Activity Score 6

This ad really captures what FedEx is aiming for, always being first. Other companies and competitors just cant keep up with our service and speed. It also makes you stop and really look at the photo because at first you think its two different delivery trucks when it is really just one. This is great student work and definitely a smart way to incorporate the photo finish of always being first.

Limia From Hell's picture
Limia From Hell
Activity Score 66

so clever

salvarredy's picture
salvarredy
Activity Score 354

jaja! Good

mauricio jimenez's picture
mauricio jimenez
Activity Score 2

Hey i never write anything here,but i think this piece is outstanding.
very impressive.

Shingo's picture
Shingo
Activity Score 408

hahahahaha so smart

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