Fedex: Always first truck
Always first
Advertising School: Miami Ad School, Hamburg, Germany
Creatives: Thomas Ilum, Zoe Vogelius
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44 Comments
hahahaha. great idea.
http://www.mixcloud.com/miko1aj/
Genius. You guys should be hired in no time!
Advertising @ chinaSMACK
http://advertising.chinasmack.com
Make it a campaign. You can use a Plane and a Bike. Do they have Fedex ship too?
Impressive student work, congrats!
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
what´s so great? it´d been done with boxes, envelopes, etc, etc. Not new.
Example???
Poster Frames Stock Displays Blog. Twitter. Facebook.
sorry its not a new idea, just an extension of this http://www.coloribus.com/adsarchive/prints/fedex-box-3390055/
and very similar to this students work...
http://adsoftheworld.com/forum/exhibition/dhl_6
Ha! I was thinking of replying with the same ad link with the 18 wheeler. I still think it's a nice adaptation for their delivery trucks. Although they should probably put their FedEx logo on the door for people who are not as familiar with the brand name.
I think this is pretty different. Those show other courier packages being shipped in a larger Fedex box/truck. This one takes the idea of a photo finish and ties it together with the line "Always first."
The way he lined up the wheels is perfect. I also like being able to see the Fedex truck through the DHL truck's windows.
This is an awesome idea, and well executed. It would work as an actual painted truck, a print ad, a billboard, a web banner.. You could also show it beating a UPS truck.
very cool! bravo!
Fantastic!
Poster Frames Stock Displays Blog. Twitter. Facebook.
that's what we do, channel recycling.
Very nice
Yoshiro
its cannes... its good
www.barcreativo.com
hehe!
Cool.
nice
awesome campaign !!!
yeah i want to see the boxes the envelopes-.... its great, congrat!
awesome, and nothing close to what "ive" and the others showed
the idea is the same- fedex is so good it even carries other shipping companies. same ad, different channel. simples.
You're right, the idea is the same - FedEx ships faster. Maybe this idiot shoulda picked a different USP, am I right?
crisp and creative... to the point, Bravo guys!!!
regards
K@$H
Micro Marketing Professional
www.karanshetty.in
I like when brands live on the edge.
Like it alot!!!
awesome!
Very clever and cheeky! Like it ;-)
http://adbuzzer.wordpress.com
Brilliant. Simple and effective.
Execution is adept and communicates perfectly.
Congratulations!
Well done
hahahah
To those of you saying "already done":
Give the kids a break. It's a smart idea, and they should be encouraged.
If you want to make them feel better then yes, but if you want them to be better then no. Criticism is the cloud every creative lives under. Honesty will do far more for a student than being polite. that doesn't mean you should be mean, just honest.
That's cheeky and brilliant..
Of all the concept that say something about being better than the competition, I think this one is the best. Great work guys, and ignore all these jealous people who say that it's been done ;-).
great and simple idea with "aha effect"
http://www.werbelaeufer.de
http://blog.rheinformat.com
Looks like a winner!
Great but can be a driving hazard next time you check your blind spot.
because therefore it is
stunning. ha ha :)
@
- @mbi
Funny; I like this idea!
This ad really captures what FedEx is aiming for, always being first. Other companies and competitors just cant keep up with our service and speed. It also makes you stop and really look at the photo because at first you think its two different delivery trucks when it is really just one. This is great student work and definitely a smart way to incorporate the photo finish of always being first.
so clever
jaja! Good
SALVA.
www.juansalvarredy.com
http://www.containerone.info
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Hey i never write anything here,but i think this piece is outstanding.
very impressive.
hahahahaha so smart
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com