Fedex: Always first truck

Always first

Advertising School: Miami Ad School, Hamburg, Germany
Creatives: Thomas Ilum, Zoe Vogelius

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44 comments

miko1aj's picture
miko1aj
3100 pencils

hahahaha. great idea.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Genius. You guys should be hired in no time!

Advertising @ chinaSMACK
http://advertising.chinasmack.com

creative420's picture
creative420
279 pencils

Make it a campaign. You can use a Plane and a Bike. Do they have Fedex ship too?

WaZoo's picture
WaZoo
191 pencils

Impressive student work, congrats!

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Glut's picture
Glut
3947 pencils

what´s so great? it´d been done with boxes, envelopes, etc, etc. Not new.

andyStock's picture
andyStock
666 pencils

Example???

ive's picture
ive
18 pencils

sorry its not a new idea, just an extension of this http://www.coloribus.com/adsarchive/prints/fedex-box-3390055/

and very similar to this students work...
http://adsoftheworld.com/forum/exhibition/dhl_6

MaximeGK's picture
MaximeGK
78 pencils

Ha! I was thinking of replying with the same ad link with the 18 wheeler. I still think it's a nice adaptation for their delivery trucks. Although they should probably put their FedEx logo on the door for people who are not as familiar with the brand name.

jebus's picture
jebus
470 pencils

I think this is pretty different. Those show other courier packages being shipped in a larger Fedex box/truck. This one takes the idea of a photo finish and ties it together with the line "Always first."
The way he lined up the wheels is perfect. I also like being able to see the Fedex truck through the DHL truck's windows.

This is an awesome idea, and well executed. It would work as an actual painted truck, a print ad, a billboard, a web banner.. You could also show it beating a UPS truck.

CACAHD's picture
CACAHD
1609 pencils

very cool! bravo!

andyStock's picture
andyStock
666 pencils

Fantastic!

writersblog's picture
writersblog
556 pencils

that's what we do, channel recycling.

elyoshiro's picture
elyoshiro
543 pencils

Very nice

luispiter's picture
luispiter
2756 pencils

its cannes... its good

teebeitl's picture
teebeitl
22 pencils

hehe!

jackblack's picture
jackblack
2230 pencils

Cool.

antoniobac's picture
antoniobac
192 pencils

nice

Camiwonka's picture
Camiwonka
148 pencils

awesome campaign !!!

rakel's picture
rakel
250 pencils

yeah i want to see the boxes the envelopes-.... its great, congrat!

MindDigger's picture
MindDigger
91 pencils

awesome, and nothing close to what "ive" and the others showed

ive's picture
ive
18 pencils

the idea is the same- fedex is so good it even carries other shipping companies. same ad, different channel. simples.

martytheparty's picture
martytheparty
4 pencils

You're right, the idea is the same - FedEx ships faster. Maybe this idiot shoulda picked a different USP, am I right?

kashon's picture
kashon
13 pencils

crisp and creative... to the point, Bravo guys!!!

regards

K@$H
Micro Marketing Professional
www.karanshetty.in

mrakamu's picture
mrakamu
893 pencils

I like when brands live on the edge.

Djenzie's picture
Djenzie
163 pencils

Like it alot!!!

Girlfireice's picture
Girlfireice
254 pencils

awesome!

AdBuzzer's picture
AdBuzzer
1167 pencils

Very clever and cheeky! Like it ;-)

maharanapramod's picture
maharanapramod
20 pencils

Brilliant. Simple and effective.
Execution is adept and communicates perfectly.
Congratulations!

jadedcreative's picture
jadedcreative
26 pencils

Well done

rakhal's picture
rakhal
141 pencils

hahahah

Tom Megginson's picture
Tom Megginson
352 pencils

To those of you saying "already done":

Give the kids a break. It's a smart idea, and they should be encouraged.

HTG's picture
HTG
239 pencils

If you want to make them feel better then yes, but if you want them to be better then no. Criticism is the cloud every creative lives under. Honesty will do far more for a student than being polite. that doesn't mean you should be mean, just honest.

Ameya's picture
Ameya
42 pencils

That's cheeky and brilliant..

robinstam's picture
robinstam
201 pencils

Of all the concept that say something about being better than the competition, I think this one is the best. Great work guys, and ignore all these jealous people who say that it's been done ;-).

rheinformat's picture
rheinformat
21 pencils

great and simple idea with "aha effect"

Davosk's picture
Davosk
4833 pencils

Looks like a winner!

bakamono's picture
bakamono
1006 pencils

Great but can be a driving hazard next time you check your blind spot.

because therefore it is

ambareesha's picture
ambareesha
255 pencils

stunning. ha ha :)

@

- @mbi

Hammad S's picture
Hammad S
464 pencils

Funny; I like this idea!

hportmann16's picture
hportmann16
6 pencils

This ad really captures what FedEx is aiming for, always being first. Other companies and competitors just cant keep up with our service and speed. It also makes you stop and really look at the photo because at first you think its two different delivery trucks when it is really just one. This is great student work and definitely a smart way to incorporate the photo finish of always being first.

Limia From Hell's picture
Limia From Hell
66 pencils

so clever

mauricio jimenez's picture
mauricio jimenez
2 pencils

Hey i never write anything here,but i think this piece is outstanding.
very impressive.

Shingo's picture
Shingo
406 pencils

hahahahaha so smart

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