FBTO health insurance: BokitoViewer

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte


Markvanderheijden's picture
8 pencils


Lip's picture
234 pencils
Age's picture
74 pencils
NatalieM's picture
1687 pencils

Hmm, that's pretty funny for something inspired by such a serious story.

Diplodokus's picture
1787 pencils

The whole Bokito thing was quite a hype in the Netherlands. And because FBTO always offers simple (preventive) solutions they handed out more than 2.000 BokitoViewers the weekend after the escape.

crisis's picture
189 pencils

I hope it made sense in context, because for me, it's one of the most convoluted thing I've ever seen. Seriously, I'm aghast.

Diplodokus's picture
1787 pencils

Trust me, when you're on the cover of the biggest national newspaper it makes sense.

Diplodokus's picture
1787 pencils


bknowlden's picture
3647 pencils

A bit insensitive for me.

phoamcor's picture
1284 pencils

Hilarious little stunt, but wtf why was the woman visiting the gorilla 4 days a week?

Diplodokus's picture
1787 pencils

She had some sort of gorilla fetish. She always thought Bokito smiled when she began talking to him. But in fact he was really really pissed off.

And insensitive? Not as long the woman can laugh about it.

artiam's picture
123 pencils

lmfao! whatta weirdo

Rachel.Mann's picture
450 pencils

I love that they used the picture of a dude with a cigarette hanging out of his mouth, lol.

This is kind of hilarious, I like it.

speed's picture
83 pencils

Hey Rachel.Mann - I like your LeoB quote. I'd forgotten about that one.

Rachel.Mann's picture
450 pencils

Thanks :D

getconnected2001's picture
987 pencils


consolidated.db's picture
545 pencils

i always enjoy your interesting insights.

Alistair C.'s picture
Alistair C.
692 pencils

don't point at me, but this whole story sounds funny to me. Maybe it's because of this solution that turned a bad thing into something you can take lightly. Very good thinking as compared to boring PR statements.

Wordnerd's picture
6660 pencils

it's a very nice idea. for the zoo. i don't think it will do this health insurance client any good. it feels disconnected. dicovery channel or s.th. where you learn interesting stuff about animals whould have been nicer for me

triburon's picture
2 pencils

Ебота какая то. И че что гЛОЗА не вту смотрят. И ЧО???

Rachel.Mann's picture
450 pencils

...But what if Bokito was up in a tree?!

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