FBTO health insurance: BokitoViewer
On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.
Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte
Comments
Nice!
haha
Good.
Pedro Paes
www.labomboneracriativa.blogspot.com
Animal.
Age.
www.propagandopropaganda.blogspot.com
Hmm, that's pretty funny for something inspired by such a serious story.
-Natalie
http://www.nataliemarion.com
I like it. :)
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The whole Bokito thing was quite a hype in the Netherlands. And because FBTO always offers simple (preventive) solutions they handed out more than 2.000 BokitoViewers the weekend after the escape.
I hope it made sense in context, because for me, it's one of the most convoluted thing I've ever seen. Seriously, I'm aghast.
Trust me, when you're on the cover of the biggest national newspaper it makes sense.
...
A bit insensitive for me.
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brandon
www.brandonknowlden.com
Hilarious little stunt, but wtf why was the woman visiting the gorilla 4 days a week?
She had some sort of gorilla fetish. She always thought Bokito smiled when she began talking to him. But in fact he was really really pissed off.
And insensitive? Not as long the woman can laugh about it.
lmfao! whatta weirdo
I love that they used the picture of a dude with a cigarette hanging out of his mouth, lol.
This is kind of hilarious, I like it.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Hey Rachel.Mann - I like your LeoB quote. I'd forgotten about that one.
Thanks :D
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
:)Superb!
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http://indianadsblog.blogspot.com/
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i always enjoy your interesting insights.
I guess he never comes back to his comments
he has so many fresh ads to spam :P
Go Younha!!!
don't point at me, but this whole story sounds funny to me. Maybe it's because of this solution that turned a bad thing into something you can take lightly. Very good thinking as compared to boring PR statements.
it's a very nice idea. for the zoo. i don't think it will do this health insurance client any good. it feels disconnected. dicovery channel or s.th. where you learn interesting stuff about animals whould have been nicer for me
Ебота какая то. И че что гЛОЗА не вту смотрят. И ЧО???
...But what if Bokito was up in a tree?!
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
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