Farmen: Toilet

The farm – Struggle for existence

Farmen (The farm) is a famous TV-show in Norway where the participants is “sent” 100 years back in time. There they have to live like they once did in 1910. To promote the show we took a nice toilet in a restaurant and sent it 100 years back in time.

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Account Director: Thomas Høgebøl
Project Manager: Beril Holte Rasmussen

March 2010


valayamadvertising's picture
244 pencils

Am sure 100 years back there is no such commod :)

Phil Lestino's picture
Phil Lestino
1684 pencils

Looks somewhat nicer than the new loo........not a real hardship in norway as many people have wooden huts in the mountains with outdoor toilet sheds and with no flush.

thedesignaddict's picture
5403 pencils

Indoor plumbing a hundred years ago?...

Honest Dave's picture
Honest Dave
233 pencils

So you guys ripped out the sink and rerouted the plumbing to the other side of the wall? If you're going to submit a scam ad at least make it somewhat believable.

thedesignaddict's picture
5403 pencils

LOL. I didn't notice the plumbing - good point.

Shawali's picture
8440 pencils

For the 1910 toilets visual, i would have replaced what's behind the door by a dirt path leading to a wooden shack at the back of a snowy garden. Here, the "after" lew look like even cosier than the "before" lew....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Sven Gali's picture
Sven Gali
845 pencils

The electrical been rerouted too. Their target audience is going to pick up on this right away.

whatthefudge's picture
1266 pencils

Agree with Shawali.

alexander_bickov's picture
3279 pencils

I wont that toilet

silvi's picture
4172 pencils

Expensive but good

Prime83's picture
497 pencils

Does the sink had to be the opposite of its original position to be 100 years old?

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