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How far would you go? - Delite-o-matic

Agency: 
Published/Aired: 
July 2012
Description: 

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

How far would people go for a pack of Fantastic Delites?

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex

Comments (30)

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Highest Rated

Adaddicted's picture
Adaddicted
Activity Score 3435

Wow, Cooool! Gold is not enough.

withalltherespects

myke's picture
myke
Activity Score 24

AWESOME!

pindi's picture
pindi
Activity Score 115

UBER COOL !!!

NicoCiego's picture
NicoCiego
Activity Score 1033

Fantastic! looks like everyone had a very good time. :)

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

fun.

ki_mi_do_ri's picture
ki_mi_do_ri
Activity Score 59

GREAT

dthlb72's picture
dthlb72
Activity Score 545

Very Cool!

donau's picture
donau
Activity Score 104

Idiotic.

donau

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent integration with the consumer.

miko1aj's picture
miko1aj
Activity Score 3086

interesting for me is the part when people easily can bow down and worship some piece of cake just for the prize of this cake.
Hmm. No boundaries.
But idea is genial.

chuckieT's picture
chuckieT
Activity Score 680

I predict... hmmm... a bronze Lion... maybe silver.

DancingDave's picture
DancingDave
Activity Score 82

I predict you're an unawarded hack...hmmmm... yeah, just came true.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Absolutely fantastic! We are all just a bunch of monkeys dancing for a treat, but wow.... they did such a nice job with this.

sdobry's picture
sdobry
Activity Score 109

absolutely! that's the real, honest humankind! let's face the reality and better understand who we are.
that's why i love advertising!

boom's picture
boom
Activity Score 154

this is amazing. love it.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Good, fun, real interactive stuff. Should have been for a Klondlike bar "what would you do-oo-ooo..."

Tripioso's picture
Tripioso
Activity Score 470

Very amusing. So cool

Life's a Trip. Enjoy the Ride!

kleenex's picture
kleenex
Activity Score 43493

I want a machine.

karruza's picture
karruza
Activity Score 290

Very inspiring and have a public coverage power! its a contest! in a machine

vlads's picture
vlads
Activity Score 539

Yeah good action it could be a Cannes silver too!

yeayea1412's picture
yeayea1412
Activity Score 48

cool!

m-adman's picture
m-adman
Activity Score 185

Dope

gissmo5's picture
gissmo5
Activity Score 6

funny and really great

CasP's picture
CasP
Activity Score 177

very very nice

theanc's picture
theanc
Activity Score 2783

It seems that we´re going through a "vending machines ideas hype" that is spreading around.
Anyway I hope this is the last one. It´s so cool that there´s nothing left to do.

whitekaras's picture
whitekaras
Activity Score 115

can we just buy a pack?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Great stuff, MattO'Matic!

The Jobless Writer
Will Think for Salary

rciavatta's picture
rciavatta
Activity Score 11

Brilliant

rama pranendra's picture
rama pranendra
Activity Score 29

so FUN! but I don't really like the bow part LOL its like Delite is a God or something

JordanJCaron's picture
JordanJCaron
Activity Score 27

Love how this creates a connection with everyone who took part or observed. Great way to spread word of mouth too.

Adaddicted's picture
Adaddicted
Activity Score 3435

Wow, Cooool! Gold is not enough.

withalltherespects

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