Fantastic Delites: How far would you go? - Delite-o-matic

How far would people go for a pack of Fantastic Delites?

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012

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30 comments

26 pencils

mykeThursday, July 12, 2012 - 20:53

AWESOME!

111 pencils

pindiThursday, July 12, 2012 - 23:00

UBER COOL !!!

http://fendyiskandar.foliohd.com

953 pencils

NicoCiegoThursday, July 12, 2012 - 23:41

Fantastic! looks like everyone had a very good time. :)

7977 pencils

CrackerJackWorksFriday, July 13, 2012 - 00:45

fun.

www.crackerjackworks.com

53 pencils

ki_mi_do_riFriday, July 13, 2012 - 02:59

GREAT

545 pencils

dthlb72Friday, July 13, 2012 - 04:20

Very Cool!

104 pencils

donauFriday, July 13, 2012 - 05:15

Idiotic.

donau

13048 pencils

Nike DieselFriday, July 13, 2012 - 05:40

Excellent integration with the consumer.

3068 pencils

miko1ajFriday, July 13, 2012 - 06:31

interesting for me is the part when people easily can bow down and worship some piece of cake just for the prize of this cake.
Hmm. No boundaries.
But idea is genial.

http://www.mixcloud.com/miko1aj/

706 pencils

chuckieTFriday, July 13, 2012 - 09:57

I predict... hmmm... a bronze Lion... maybe silver.

100 pencils

DancingDaveSaturday, July 28, 2012 - 04:52

I predict you're an unawarded hack...hmmmm... yeah, just came true.

316 pencils

JeffGreenhouseFriday, July 13, 2012 - 10:01

Absolutely fantastic! We are all just a bunch of monkeys dancing for a treat, but wow.... they did such a nice job with this.

Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com

90 pencils

sdobrySunday, July 15, 2012 - 03:28

absolutely! that's the real, honest humankind! let's face the reality and better understand who we are.
that's why i love advertising!

94 pencils

boomFriday, July 13, 2012 - 11:28

this is amazing. love it.

252 pencils

virtualplaydohFriday, July 13, 2012 - 12:15

Good, fun, real interactive stuff. Should have been for a Klondlike bar "what would you do-oo-ooo..."

462 pencils

TripiosoFriday, July 13, 2012 - 12:29

Very amusing. So cool

Life's a Trip. Enjoy the Ride!

15726 pencils

kleenexFriday, July 13, 2012 - 13:20

I want a machine.

296 pencils

karruzaFriday, July 13, 2012 - 17:11

Very inspiring and have a public coverage power! its a contest! in a machine

531 pencils

vladsFriday, July 13, 2012 - 17:18

Yeah good action it could be a Cannes silver too!

http://www.behance.net/vlads

48 pencils

yeayea1412Friday, July 13, 2012 - 17:23

cool!

185 pencils

m-admanFriday, July 13, 2012 - 19:39

Dope

6 pencils

gissmo5Sunday, July 15, 2012 - 05:51

funny and really great

179 pencils

CasPMonday, July 16, 2012 - 06:16

very very nice

2764 pencils

theancTuesday, July 17, 2012 - 00:57

It seems that we´re going through a "vending machines ideas hype" that is spreading around.
Anyway I hope this is the last one. It´s so cool that there´s nothing left to do.

http://www.augustocorreia.com.br

113 pencils

whitekarasTuesday, July 17, 2012 - 23:50

can we just buy a pack?

5399 pencils

Roger KeynesThursday, July 19, 2012 - 08:26

Great stuff, MattO'Matic!

Will Think for Salary

11 pencils

rciavattaFriday, July 27, 2012 - 12:22

Brilliant

31 pencils

rama pranendraFriday, July 27, 2012 - 23:10

so FUN! but I don't really like the bow part LOL its like Delite is a God or something

27 pencils

JordanJCaronWednesday, August 15, 2012 - 02:04

Love how this creates a connection with everyone who took part or observed. Great way to spread word of mouth too.

3432 pencils

AdaddictedThursday, September 13, 2012 - 15:54

Wow, Cooool! Gold is not enough.

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