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Fantastic Delites: How far would you go? - Delite-o-matic

How far would people go for a pack of Fantastic Delites?

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012

30 comments

myke's picture
myke
24 pencils

AWESOME!

pindi's picture
pindi
115 pencils

UBER COOL !!!

NicoCiego's picture
NicoCiego
1035 pencils

Fantastic! looks like everyone had a very good time. :)

ki_mi_do_ri's picture
ki_mi_do_ri
58 pencils

GREAT

dthlb72's picture
dthlb72
545 pencils

Very Cool!

donau's picture
donau
104 pencils

Idiotic.

donau

Nike Diesel's picture
Nike Diesel
13389 pencils

Excellent integration with the consumer.

miko1aj's picture
miko1aj
3098 pencils

interesting for me is the part when people easily can bow down and worship some piece of cake just for the prize of this cake.
Hmm. No boundaries.
But idea is genial.

chuckieT's picture
chuckieT
680 pencils

I predict... hmmm... a bronze Lion... maybe silver.

DancingDave's picture
DancingDave
82 pencils

I predict you're an unawarded hack...hmmmm... yeah, just came true.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Absolutely fantastic! We are all just a bunch of monkeys dancing for a treat, but wow.... they did such a nice job with this.

sdobry's picture
sdobry
101 pencils

absolutely! that's the real, honest humankind! let's face the reality and better understand who we are.
that's why i love advertising!

boom's picture
boom
137 pencils

this is amazing. love it.

virtualplaydoh's picture
virtualplaydoh
252 pencils

Good, fun, real interactive stuff. Should have been for a Klondlike bar "what would you do-oo-ooo..."

Tripioso's picture
Tripioso
470 pencils

Very amusing. So cool

Life's a Trip. Enjoy the Ride!

kleenex's picture
kleenex
29454 pencils

I want a machine.

karruza's picture
karruza
290 pencils

Very inspiring and have a public coverage power! its a contest! in a machine

vlads's picture
vlads
539 pencils

Yeah good action it could be a Cannes silver too!

yeayea1412's picture
yeayea1412
48 pencils

cool!

m-adman's picture
m-adman
185 pencils

Dope

gissmo5's picture
gissmo5
6 pencils

funny and really great

CasP's picture
CasP
177 pencils

very very nice

theanc's picture
theanc
2778 pencils

It seems that we´re going through a "vending machines ideas hype" that is spreading around.
Anyway I hope this is the last one. It´s so cool that there´s nothing left to do.

whitekaras's picture
whitekaras
115 pencils

can we just buy a pack?

Roger Keynes's picture
Roger Keynes
5498 pencils

Great stuff, MattO'Matic!

Will Think for Salary

rciavatta's picture
rciavatta
11 pencils

Brilliant

rama pranendra's picture
rama pranendra
29 pencils

so FUN! but I don't really like the bow part LOL its like Delite is a God or something

JordanJCaron's picture
JordanJCaron
27 pencils

Love how this creates a connection with everyone who took part or observed. Great way to spread word of mouth too.

Adaddicted's picture
Adaddicted
3435 pencils

Wow, Cooool! Gold is not enough.

withalltherespects

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