Shop owners of roadside shops, where cigarettes are sold the most, were given the dummy cigarettes. When customers asked for any brand of cigarettes the shop owners were asked to give the dummy piece. When the smoker looked at the cigarette he would be reminded that he risks more than his life when he smokes.
Second hand smoke kills
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More