Advertising Agency: E21, Brazil
Creative Director: Pablo Bohrz
Art Director: Beto Dias
Copywriter: Matheus Lehenbauer
Photographer: Gilberto Basualdo
Released: September 2008
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20 Comments
thats fake!!!
obviously fake, but more important... how are a bunch of tools going to help my plant??? Fake & stupid...
If gardening tools can't help your plant i don't know what can...
We are a proffessional wood auger bits supplier from China.Please contact with me for more information:my mail:sales2@xh-tool.com
Hahaha, this is like saying, buy a scratching post and cat litter for your cat so it won't die, oh, actually, to bring them back to life!
yeah, let's describe the whole process on a sticker, buy famastil tools, pick some water, fertilizer, put some love together and bring your plants back to live.
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from all the things you mention, the tools are the only ones who are totally irrelevant when it comes to 'saving your plants'. They had an idea, a client that is somehow connected to the problem (but with a very big stretch), which ends up in a forced execution
I think your're analysing things to literally. But ok, it's an opinion.
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I have nothing against stretching an idea, as long as there is a fundamental truth in it. Here you advertise a product by showing a problem for which the product can't bring a solution. That's just wrong and bad advertising. Idd, just an opinion ;)
I understand, but the product is not proposing to solve the cracks. It is using it as a representation of dried plants. And we have a lot of good examples of that as a creative strategy. I'm not saying this is one of them but I don't think that's wrong and bad advertising.
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Now I feel offended :) I'm not an idiot... I'm not talking about the cracks as being the problem... Of course I know they only represent dead or dried plants. But how are these tools gonna give new life to these plants? Put them in a new pot and water them? I don't think that's gonna help, will it?
Yeah, we really want to plaster any immovable space with advertising. Like we're not inundated enough with it as it is, right? Nossir, every wall, every sidewalk... hell, every beggar just sitting there doing nothing -- all of them should be fair game for decals that'll look like crap inside just a few days.
Let's nip this career in the bud right now and send these students to some other profession where they cant inflict even more harm.
funny like people can praise a giant floating pig with a floss in his neck and don´t think that is a mess with the city visual...maybe cause it was in archive.
These are very fake.
i thought these were those cool 3D pastel pieces, that's a bit of a let down. the only thing useful with a dead potted plant is the trowel to get it out of there.
Great ambient insight, nice work guys.
the right translation would be something like "make you garden more lively". i don't think most of the people got it, though, unfortunately :( i guess it just means that for places so "lively" whose main features are cracks, you could use famastil tools and have a garden there... not great, though... capywriter might have a point.
kinda fake
and i dont get it
sales2@xh-tool.com for more products of auger bits
It´s for precaution ad, and they aren´t "tools", they are just a mechanism for better watering.