Fakta: SMS
Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen, Rasmus Gottliebsen
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12 comments
haha this made me laugh, really nice idea.
Are the products and the mall too boring to stay???
hey guest where are you from?
No quite getting it. sorry.
Silly campaign. Why do they want me to stay longer, to spend more money? Or to get irritated by their stupid little games....
I'm amazed that this campaign just keeps the high standart for such a long period.
To people who are not from Denmark it should be said that the campaign has run for years and the concept is that FAKTA tries to make you stay a little longer in their shop.. because it only takes 5 minutes, but they really want you to stay.
This far we have seen shorts of fake walls to hide the tills, storeclearks hiding costumers kids under emply cardboxes, hidden camera where the till-worker didn't want to sell their products claming they were FAKTAs and not for sale and much much more.. very loved campaign.
would be cool if there wasn't a spelling mistake...
or am wrong
is it an "exiting" Fakta competition?
Fakta campaigns are every-year Cannes-and-other-international-festivals-winners. And for a reason, too. I wonder about your sense of humor, Lee Harvey. A lot.
You're entitled to have an opinion about this campaign, I'm awfully sorry I don't share it.
not as good as awards winning campaigns but not bad at all... There aren't so many good works comming from Denmark so... good job
How post modern. I like it. Fix the typo and we're set.
-Natalie
http://www.nataliemarion.com
the ad is okay, but i really love the typo. the idea of an exiting contest to keep people in a store is pretty funny.