Faber-Castell: Biker
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi ()()
Art Directors: William Araya, Koop González
Copywriters: Javier Espinoza, Jaime González
Via: Bestadsontv
5 Comments
This is not effective. Just because it's low budget, doesn't mean low concept. 12 college students saw this.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
hmm...
did it really work?
its hard to get
lovey idea.
i like it.
AV