daniel ieraci's picture
daniel ieraci
333 pencils

It's really nice, presuming that the special light bulbs are switched off before the film starts.

obladis's picture
298 pencils

Really fucking nice!!!!!! Congratulations, one of the best things i had seen this year.

bknowlden's picture
3647 pencils

Good idea, but this would piss me off.

horbhaikihaalhai's picture
20 pencils

looks like bad photoshop to me.
but if you guys really puled it off, congratulations!

teenie's picture
1894 pencils

How can it be bad photoshop? They're a bunch of cut-out stickers of eyes.

teenie's picture
1894 pencils

Creepy. Nice. I'd be impressed.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Reminds me of a night club I went to years ago with all these black lights everywhere. I'd never seen my teeth SO WHITE!!

Like someone said, provided these fluorescent stickers disappear after the trailers, I love the idea. This will definitely get people talking.

Mr.Ozzy's picture
33 pencils

Good, good, good!

sonucoues2002's picture
804 pencils

daaaaaaaaaaaaaaamm gudddddddddddddd

FlyingDogs's picture
968 pencils

Reminds me of the starting part of Scooby Doo cartoons!
But hey, great work fellas!

capywriter's picture
5509 pencils

Nice idd, if you can only see it while the commercials are running, otherwise it would be pretty annoying

vurtomatic's picture
364 pencils

This is funny. It looks more like the humans going about their business (watching a movie) are the subject of scrutiny and the animals are the ones visiting the zoo.

mikepants2005's picture
504 pencils

Nice idea providing they weren't lit up during the movie. Otherwise I'd be well pissed off!

panasit's picture
687 pencils

I laughed so hard that even in the ambient explanation picture, it is clearly showed that the people aren't looking at the ambient. How is it supposed to sell us the idea that it works.

I actually like it though.

--good idea is enemy of great idea

puppiepoppy's picture
1634 pencils

Hmmn, actually I think I remember seeing a similar idea before a few weeks back...it was some sort of graphical tvc and some print executions. Very similar but cooool. Well, I guess great minds think alike!

obladioblada's picture
256 pencils

I love this ad. It's one of i'd like to made.

Congratulations. Will win many awar all over the world.

weezergrl's picture
70 pencils

I agree wit Panasit.. How are we suppose to believe that this ambient really truelly worked.. if the ppl there seemed like they didn't even notice it at all.. HMM this doesn't convince me.

dilagosi's picture
31 pencils

well done!!!!
I loved it!

Wheelspin's picture
44 pencils

Yeah, isn't this a blatant copy of RMGs OBIE finalist ad? I'd seen that one at IMAX in Mumbai.

When doing copied work like this, and putting it up on this site, you guys should at least give a list of references. Honesty might actually be the best policy to avoid getting trashed in a public forum. C'mon, there's bound to be someone around who's seen the original.

obladis's picture
298 pencils

I think it's better maked. The visual is better, and the material too. And i don't think the brazilian creatives stolled a idea maked 4 years ago in india.... Please guys.

Wheelspin's picture
44 pencils

Agreed, its done better, that's not going to make it any less of a copy.

JAG's picture
166 pencils

This is impressive. The photographer should have shot the audience looking more appreciative.

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