Experiential marketing, Pash
The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.
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