Evolution Fitness Center: Switch

Evolution Fitness Center: Switch

Slender body, switch on from here.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Released: 2006

Your rating: None Average: 3.6 (27 votes)

Comments

Submitted by hartspueler on Mon, 2008-03-10 08:45.

nice. works better w/ the man though.

Submitted by Jonny Lonestar on Mon, 2008-03-10 08:56.

Awesome idea, though I wonder how frequently a gym customer would interact with the light switch....

Submitted by obladioblada on Mon, 2008-03-10 09:21.

It was already done. Last year in Brazil

See in the link:
http://www.ccsp.com.br/busca/busca.php?t=heads&SearchArea=novo&p=4#nav

Submitted by Mr.Ozzy on Mon, 2008-03-10 09:53.

Ups!

Submitted by peak900 on Mon, 2008-03-10 11:02.

Should be placed elsewhere, not in the gym itself, to get new customers.

Submitted by Mr.Top on Mon, 2008-03-10 16:55.

good point

Submitted by Drapion1 on Mon, 2008-03-10 12:41.

No jodan y ponganse a trabajar!!

Submitted by Andal on Tue, 2008-03-11 19:05.

Que gran comentario.
_______________
Smart and Funny Signature.

Submitted by filipe.matiazi on Mon, 2008-03-10 13:16.

...

Submitted by Dick Huges on Mon, 2008-03-10 13:29.

Guys, when you do a lot of scam work, try to send them in different days, so we don't think that this is all you ever do. If a Cannes Jury member is seeing this page today he/she will have a very bad idea about JWT Beijing work.

Submitted by PuppiePoppy on Mon, 2008-03-10 16:16.

These scammy work is really bad. Jordan don't even work on the bread and butter accounts, how do you expect he do great scam work? If you're ever in Beijing, you'll get to know his reputation.

"Bowww Wowww"

alvinpck's picture
Submitted by alvinpck on Mon, 2008-03-10 20:02.

Will the gym's lights be off all the time? So that customers that come will on it themself to get a feel of this ambient?

If that's the case, this will only work for the first batch of people.

How about the second batch onwards? Off it again? Ever think about the people already in the gym?

...
http://alvinpck.deviantart.com/gallery/

Submitted by PuppiePoppy on Tue, 2008-03-11 03:02.

Alvinpck, why are you so critical to them? It's just scammy work, that's all. Let them be. The juries will smell it miles away.

"Bowww Wowww"

dynatop's picture
Submitted by dynatop on Mon, 2008-03-10 20:53.

actually, there is no Evo******** fitness center in china! that is all

from guangzhou/canton china

Submitted by cullers on Mon, 2008-03-10 22:43.

For the female execution I keep thinking: pregnant, breast implants, pregnant, breast implants.

also, pregnant, lactating, pregnant, lactating.

and this makes me giggle.

Submitted by Dzsoi on Tue, 2008-03-11 04:20.

It is forced, misplaced (in the gym itself, switch - I have never ever touched a switch in my gym), weak. Really bad.