EVOC: Indestructible Billboard

We invited people to experience the shock absorbing effect of the EVOC protective backpack.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Directors: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann

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5 comments

12 pencils

therealmillivanilliWednesday, May 16, 2012 - 04:47

Great work! The video is a little bit long in the front, but when you got to the idea at 40", I was sold.

16792 pencils

kleenexWednesday, May 16, 2012 - 12:32

Perfect!!!!

689 pencils

hmaffiaWednesday, May 16, 2012 - 12:59

Solid

http://heliomaffia.com.br

235 pencils

nepotiumsWednesday, May 16, 2012 - 13:39

Awesome!

1077 pencils

gonndoWednesday, May 16, 2012 - 15:49

Very clever idea, and the way they used Facebook was even better.
Great job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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