Eveready: Streets

Advertising Agency: Rediffusion DYR, Kolkata, India
Creative Director: Anandaroop Ghosh
Art Directors: Piyash Ghosh, Siddhartha Sankar Ray
Copywriters: Sujoy Roy, Angad Singh
Production Head: Rajib Banerjee
Released: September 2008

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interesting but desperate

LessTalkMoreMock's picture
104 pencils

This seems like one of those ideas that works well on paper but not so well out in the world. What happens at night? What happens when I get up close and the perspective changes? It also seems like those alleys are already filled with a lot of crap.

alvinpck's picture
1467 pencils

The idea and placement is good.
But torch light in daytime? I'm not too sure. It is clearly visible at night? Are there lights around the lane?


Guest commenter's picture
Guest commenter

ha ha one fine day, while hunting for puchka's with vodka i struck with this idea

Guest commenter's picture
Guest commenter

I think it's a cool idea.

The buildings are the dark and the sky is the touch beam.

Yip simple, I get it.

Guest commenter's picture
Guest commenter

I think it's a cool idea.

The buildings are the dark and the sky is the touch beam.

Yip simple. I get it.

Guest commenter's picture
Guest commenter

Umm Interesting

iT-iS-i's picture
1721 pencils

Given all the clutter that's lying around in the alleys, it doesn't look like many people make way up these paths - and even if they did, what happens to this during night time - the time when these torches are supposed to work their charm?

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

dshott's picture
475 pencils

Agreed it might have some practical issues, but nice idea anyho.#

Mukesh's picture
202 pencils

Not working. I think its just the photograph that is communicating. I doubt if the people will get this and start buying the torch. The communication will go off with the sunlight.

Mukesh Lekhwani

peak900's picture
211 pencils

I addition: it depends too much on the perspective. It only makes sense when photographed.

SeanMartin's picture

Wow. Yet another thing to make an already dark street even darker. Good going, folks.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

exithigh's picture
86 pencils

agree with mukesh bout just the photo working. You won't get the actual angel as you walk there unless you look for it. During the night the torch is...? C'mon guys, you can do better than that.

Guest commenter's picture
Guest commenter

How many people go to this location? media? Scam?

Sdb's picture
1364 pencils

If the torch is kept in a reverse way, then at night a powerful light placed accordingly under it would have served the purpose.

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