Europcar Minibus: Cinema Rear View Mirror



In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy

16 comments

andyStock's picture
andyStock
666 pencils

Nice idea.

jackblack's picture
jackblack
2262 pencils

Fun. Simple.

Guest's picture
Guest

Perfect

CuriousPencil's picture
CuriousPencil
4227 pencils

Very clever, well done.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Lovely way to personalise an experience, impressive results too.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

Nice

shortafella's picture
shortafella
1059 pencils

nice and simple. just the way i like it. great:)

kholm's picture
kholm
69 pencils

Entertaining, but I'm not sure how much it motivates me to buy a vehicle.

Tero Ylitalo's picture
Tero Ylitalo
591 pencils

Simple, entertaining and even interactive. It will outshine all the other cinema ads by far. Actually, it's really an experience rather than just an ad.

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

Clever! Great use of the environment!

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

AlfredoGil's picture
AlfredoGil
133 pencils

Very creative and effective! It makes me want to go on a road trip and I was entertained while learning about Europcar's service. Kudos

jworlledge's picture
jworlledge
18 pencils

I like, but found it a bit disorienting in some way.

cracker66's picture
cracker66
163 pencils

does not really convince me..

Leons Daniel's picture
Leons Daniel
6 pencils

good one

Beamen's picture
Beamen
227 pencils

Clever!

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