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Cinema Rear View Mirror

Agency Network: 
Published/Aired: 
December 2010
Description: 

In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

Ambient advertisment created by Ogilvy, Germany for Europcar, within the category: Automotive.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy

Comments (16)

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andyStock's picture
andyStock
Activity Score 666

Nice idea.

jackblack's picture
jackblack
Activity Score 2357

Fun. Simple.

Guest's picture
Guest

Perfect

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Very clever, well done.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Lovely way to personalise an experience, impressive results too.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

Nice

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

:)

shortafella's picture
shortafella
Activity Score 1063

nice and simple. just the way i like it. great:)

kholm's picture
kholm
Activity Score 69

Entertaining, but I'm not sure how much it motivates me to buy a vehicle.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Simple, entertaining and even interactive. It will outshine all the other cinema ads by far. Actually, it's really an experience rather than just an ad.

RicardoOliveira1987's picture
RicardoOliveira1987
Activity Score 65

Clever! Great use of the environment!

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

AlfredoGil's picture
AlfredoGil
Activity Score 133

Very creative and effective! It makes me want to go on a road trip and I was entertained while learning about Europcar's service. Kudos

jworlledge's picture
jworlledge
Activity Score 18

I like, but found it a bit disorienting in some way.

cracker66's picture
cracker66
Activity Score 163

does not really convince me..

Leons Daniel's picture
Leons Daniel
Activity Score 6

good one

Beamen's picture
Beamen
Activity Score 225

Clever!

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