Advertisement

Fetch

Published/Aired: 
May 2016
Description: 
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant

Comments (19)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

"Some pretty and not so pretty," hahaha. Why the need to comment on the perceived physical attractiveness of the dogs....?

amin24e's picture
amin24e
Activity Score 127

very good
Spark of creativity | http://www.felket.blogspot.com

alvinpck's picture
alvinpck
Activity Score 1467

This could create lots of attention. Good one.

gmint7's picture
gmint7
Activity Score 2683

:::J:::
cute, i like.

but the product is hard to pronounce eh? sounds more like a type of tree in latin.

:::J:::

john ler's picture
john ler
Activity Score 667

very, very good.

sebascmb's picture
sebascmb
Activity Score 62

eye catching

TRICKY's picture
TRICKY
Activity Score 3954

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

samwanzer28's picture
samwanzer28
Activity Score 313

I seldom see this 2 thumbs up, I share the idea too.

premc's picture
premc
Activity Score 917

7/10

radical

corndogfuneral's picture
corndogfuneral
Activity Score 1053

I like it. Very nice.

Guest's picture
Guest

I suspect this 'stunt' was enacted just long enough to take the photos.

And I doubt it is legal to allow dogs to roam urban areas without leads and otherwise unsupervised even in South Africa.

Guest's picture
Guest

Correct.

Guest's picture
Guest

watch the video

kithubabe's picture
kithubabe
Activity Score 72

awesome! great idea!

Wordnerd's picture
Wordnerd
Activity Score 6692

great

Zeus's picture
Zeus
Activity Score 906

Cool and sweet :)

silvertongue's picture
silvertongue
Activity Score 555

An interesting execution, but it misses the brief for me. How are consumers supposed to learn about the Omega fats, brain development, shinier coat, etc. from simply seeing a dog carrying the packet? It's just brand recognition, really.

People (or dogs?) distributing flyers or other product displays would've also made this stronger.

Guest's picture
Guest

Brilliant

patUDAY's picture
patUDAY
Activity Score 436

Deadly concept.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

"Some pretty and not so pretty," hahaha. Why the need to comment on the perceived physical attractiveness of the dogs....?

Advertisement