Eukanuba: Fetch
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant
Released: 2009
19 Comments
very good
Spark of creativity | http://www.felket.blogspot.com
This could create lots of attention. Good one.
:::J:::
cute, i like.
but the product is hard to pronounce eh? sounds more like a type of tree in latin.
:::J:::
very, very good.
eye catching
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
I seldom see this 2 thumbs up, I share the idea too.
que sera sera
7/10
radical
I like it. Very nice.
I suspect this 'stunt' was enacted just long enough to take the photos.
And I doubt it is legal to allow dogs to roam urban areas without leads and otherwise unsupervised even in South Africa.
Correct.
watch the video
awesome! great idea!
great
Cool and sweet :)
An interesting execution, but it misses the brief for me. How are consumers supposed to learn about the Omega fats, brain development, shinier coat, etc. from simply seeing a dog carrying the packet? It's just brand recognition, really.
People (or dogs?) distributing flyers or other product displays would've also made this stronger.
Brilliant
Deadly concept.
UDAYpatwardhan@+91 22 98206 54722
"Some pretty and not so pretty," hahaha. Why the need to comment on the perceived physical attractiveness of the dogs....?