Eukanuba: Fetch

Watch the video.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant
Released: 2009

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19 comments

amin24e's picture
amin24e
127 pencils

very good
Spark of creativity | http://www.felket.blogspot.com

alvinpck's picture
alvinpck
1467 pencils

This could create lots of attention. Good one.

gmint7's picture
gmint7
2685 pencils

:::J:::
cute, i like.

but the product is hard to pronounce eh? sounds more like a type of tree in latin.

:::J:::

pork_eater's picture
pork_eater
662 pencils

very, very good.

sebascmb's picture
sebascmb
62 pencils

eye catching

TRICKY's picture
TRICKY
3935 pencils

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

samwanzer28's picture
samwanzer28
313 pencils

I seldom see this 2 thumbs up, I share the idea too.

premc's picture
premc
917 pencils

7/10

radical

corndogfuneral's picture
corndogfuneral
1053 pencils

I like it. Very nice.

Guest's picture
Guest

I suspect this 'stunt' was enacted just long enough to take the photos.

And I doubt it is legal to allow dogs to roam urban areas without leads and otherwise unsupervised even in South Africa.

Guest's picture
Guest

Correct.

Guest's picture
Guest

watch the video

kithubabe's picture
kithubabe
72 pencils

awesome! great idea!

Wordnerd's picture
Wordnerd
6662 pencils

great

Zeus's picture
Zeus
912 pencils

Cool and sweet :)

silvertongue's picture
silvertongue
548 pencils

An interesting execution, but it misses the brief for me. How are consumers supposed to learn about the Omega fats, brain development, shinier coat, etc. from simply seeing a dog carrying the packet? It's just brand recognition, really.

People (or dogs?) distributing flyers or other product displays would've also made this stronger.

Guest's picture
Guest

Brilliant

patUDAY's picture
patUDAY
436 pencils

Deadly concept.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

"Some pretty and not so pretty," hahaha. Why the need to comment on the perceived physical attractiveness of the dogs....?

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