Eskom: Mug
With your help, we can achieve it. Please conserve electricity.
Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob Mclennan
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Photographer: S.D. Digital
Other additional credits: Images In Motion
Released: March 2008
2 Comments
Reminds me of this...
http://adsoftheworld.com/media/ambient/wwf_china_hot_water
www.michaelwongcc.com
actually the first done with this technology was for blood bank south africa and got cannes shortlist in 2004. This is however a different idea and very good use of media for the problem. i really like it.