Eskom: Mug

With your help, we can achieve it. Please conserve electricity.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob Mclennan
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Photographer: S.D. Digital
Other additional credits: Images In Motion
Released: March 2008

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crazydave's picture
114 pencils

actually the first done with this technology was for blood bank south africa and got cannes shortlist in 2004. This is however a different idea and very good use of media for the problem. i really like it.

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