jmcho's picture
278 pencils

this is very clever. i'd probably be too busy staring at the images that i'd trip off the escalator.

DarkSide's picture
1066 pencils

Good idea (not genious), but when seen in action i believe that the slow speed of the escalator will be a turnoff

B128's picture
392 pencils

I agree that slow speed might kill the excitement. Interesting though...

Slashh's picture
294 pencils

"Have fun?" Thanks for reminding me. I love this idea but has anyone noticed that a lot of these great visual ideas have really lazy lines? I understand that a lot of them either require very straight forward copy or no line at all, but if you're gonna write something, shouldn't it at least avoid being...lame?

Guest's picture

I agree that the line is kind of lazy, but I think there is a bit of a translation problem here. "Divirta-se" in portuguese does mean "have fun," literally, but the sentence feels different when I read it in English and when I read it in Portuguese. I would have said "Go have fun at Hopi Hari's rollercoster." Maybe I'm wrong, but it's just how I felt.

boRn2tRy's picture
42 pencils

good ambient.


gcaropreso's picture
2 pencils

that's here in Brazil, not in Asia.

there's one in the subways too.

ivan's picture

Oh, sorry!

Rog's picture
6082 pencils

Cool idea, but undersells the experience a tad, don't you think?

>>>> That's not an ad. THIS is an ad.

Christina's picture
24 pencils

fun idea.

Saltsea's picture
321 pencils

Horrible and extra-weak.

dhamorim's picture
449 pencils

QG Propaganda

Creatives: Tchelo Nogueira/ Marcelo D'elboux / Rodolfo Barreto
Creative Director: Sérgio Lopes / Paulo André Bione

melocoton's picture
987 pencils

1) Con gente en la escalera no lo ves, si vas en la escalera menos
2) a la velocidad normal de la escalera resultaria la montaña rusa mas lenta del mundo


fersvax's picture
1239 pencils

Besides, its going down, nobody would see it unless it were going up. But then the pictures don't work. Dumb application of a good ambient media resource.


kandi's picture
204 pencils

agreed. Super dumb.

Doberman's picture
48 pencils

You almost did something really great.

jian's picture
45 pencils

Awesome. Great placement.

puppiepoppy's picture
1634 pencils

FIRST: It's a really really really slooooooow rollercoaster.

SECONDLY: It's a really really really sloooooow rollercoaster that rolls backwards, with your back facing the front! Boring!

THIRDLY: This medium is not possible since there's grooves on the steps and it's not possible to apply stickers or drawing onto the sides.

LASTLY: Bad photoshopping since they missed out the grooves. Maybe it's intentional so that the full image is visible....but then it makes the photoshopping done badly.

What the Hell's picture
What the Hell
114 pencils

doesn't work > too slow > try the elevator

A. J. SMITH's picture
2824 pencils

Looks a bit creepy when the hands slip down the crack at the end...

Like the mangled welly ad in the UK back in the '80s

It's only an ad.

marketrix's picture
2 pencils

Who said it is going down?
Since the message and the brand are facing the up side of the escalator, i believe (and i am pretty sure of it) it is going up!
Although I agree it might be too slow for a rollercoaster.

A. J. SMITH's picture
2824 pencils

Good point, I didn't even think of it as going up.

I'm a moron.

and in that case it works!

It's only an ad.

spudgun's picture
4 pencils

Like the idea but has subtle similarities to a child charity ad I've seen on an escalator with faces of sad children disappearing under the steps as the escalator moves. Can't find a link but the line was something like 'children disappear every day.' or 'Don't let children fall between the cracks' and a message about poverty or child abuse. Think it was for NAPCAN or Barnados or similar.

I know it's a different client (and their's is happy, the kid's one was sad) but they're using a similar premise and using the media the same way with faces on moving steps.


yasir's picture
22 pencils

Clever idea. Abismal execution.

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