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Frozen Palace

Agency: 
Published/Aired: 
January 2017
Like
172
Description: 

M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. As part of the integrated campaign a historic building in the prestigious Brera district of Milan appeared completely frozen due to an air conditioner being left on for months. This was used to demonstrate the effect of energy waste.

Ambient advertisment created by M&C Saatchi, Italy for E.ON, within the category: Industrial, Agriculture.

Advertising Agency: M&C Saatchi, Italy
Executive Creative Directors / Partners: Vincenzo Gasbarro, Luca Scotto di Carlo
Head of Content & Innovation: Andrei Kaigorodov
Integrated Campaign Project Manager: Marta Pettenuzzo
Social Media Manager: Serena Giovinazzo
Social Media Assistant: Martina Fretta
Art Director: Fabio Lettieri
Copywriter: Davide Pasquale
Digital Art Director: Claudio Laragione
Digital Copywriter: Giuseppina Laccarino
PR / Digital Media Strategy: M&C Saatchi PR
Production Director: Federico Fornasari
Production House: Utopia
Executive Producers: Francesco di Trani
Producers: Nicholas Grundy, Luigia Sergio, Giovanni Lamonaca
Director: Alex Grazioli
Head of Editing: Manuel Savoia
Editors: Elia bersani, Monica Magnani, Madlain Sabin, Luca Cingolani
Service: Dmb Milano
Set Construction: innscena
Set Designer: Ivan Esposito
Photographer: Marco Cremascoli
Post Production: Germano Finco

Comments (3)

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Highest Rated

Adawan's picture
Adawan
Activity Score 82

Absolutely loved it. The building actually looks frozen and outdoor advertising doesn't get any more eye-catching than this...

kleenex's picture
kleenex
Activity Score 45874

not feeling this stunt at all.

Adawan's picture
Adawan
Activity Score 82

Absolutely loved it. The building actually looks frozen and outdoor advertising doesn't get any more eye-catching than this...

Dzsoi's picture
Dzsoi
Activity Score 8440

Come on... nobody believes for a second that the building is frozen or that AC can freeze things...

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