November 2010
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„Der Stromfresser“ („The electricity hog“), an art installation set from Oct. 29th till Nov 9th, 2010 on one of the busiest places in Hamburg – to raise awareness for the topic „energy efficiency“ and position ENTEGA as the company that doesn‘t just provide green energy but makes people think.The igloo was build from 322 fridges. 5,60 meters high, 11 meters wide, 24 hours open. Cold outside, warm inside – due to the rejected heat of the running fridges. The message: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%

Watch the time lapse video too.

Advertising Agency: DDB, Germany

Comments (16)

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krautland's picture
3216 Activity Scores

walked past this, didn't know it was ddb. kind of preachy, kind of a point everyone already has gotten but decent job regardless.

however: it is not something I would call people about. you know, |omg, you gotta see this!" and I think that's the threshold for guerilla work and installations. not enough people see this to be mass communication unless you make something that good. so that's why I consider this ineffective.