Enersur: Leaving the light off

Lucia and the magic of Light

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco

February, 2012


somecopywriter's picture
1113 pencils

This is a beautiful idea.

kylevuong's picture
31 pencils

Simply best

dsklan's picture
1926 pencils

dont know about the concept, dont think the goal is archieved, but props to the artdirector these two concept boards ( the wwf board as well) are brilliantely layouted!!!!

Pantera's picture
2 pencils

very good

tavo's picture
117 pencils

what a clever idea.

kleenex's picture
40636 pencils

cool idea for a book.

CommandZ's picture
2494 pencils

Great idea. But technically wouldn't the child need to "charge up" every page under a light so that the glow in the dark phosphorescent ink can be seen in the dark?

khronos's picture
998 pencils

Yes, true. I was thinking the same thing. I remember charging up these cut-outs before I could read/look at them in darkness when i was a kid...but still a very good idea...if that bit can be fixed i think its a great idea wrt creating a bit of magic for children...works...

Natalie Rivera's picture
Natalie Rivera
2 pencils

Is a clever, simply and functional idea! Like it!

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Merece todas as estrelas! parabéns!

Model79's picture
36 pencils

very good idea!

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