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Leaving the light off

Agency: 
Published/Aired: 
February 2012
Description: 

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Lucia and the magic of Light

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco

Comments (11)

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Highest Rated

Model79's picture
Model79
Activity Score 36

very good idea!

somecopywriter's picture
somecopywriter
Activity Score 1113

This is a beautiful idea.

kylevuong's picture
kylevuong
Activity Score 31

Simply best

dsklan's picture
dsklan
Activity Score 1926

dont know about the concept, dont think the goal is archieved, but props to the artdirector these two concept boards ( the wwf board as well) are brilliantely layouted!!!!

Pantera's picture
Pantera
Activity Score 2

very good

tavo's picture
tavo
Activity Score 117

what a clever idea.

kleenex's picture
kleenex
Activity Score 43398

cool idea for a book.

CommandZ's picture
CommandZ
Activity Score 2498

Great idea. But technically wouldn't the child need to "charge up" every page under a light so that the glow in the dark phosphorescent ink can be seen in the dark?

khronos's picture
khronos
Activity Score 998

Yes, true. I was thinking the same thing. I remember charging up these cut-outs before I could read/look at them in darkness when i was a kid...but still a very good idea...if that bit can be fixed i think its a great idea wrt creating a bit of magic for children...works...

Natalie Rivera's picture
Natalie Rivera
Activity Score 2

Is a clever, simply and functional idea! Like it!

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Merece todas as estrelas! parabéns!

Model79's picture
Model79
Activity Score 36

very good idea!

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