Energizer Lithium Batteries: Pictures

Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008


Olafski001's picture
1193 pencils

when i started reading i thought 'brilliant' but then i looked at the pictures. why are these so boring?
some bad stuf should 've happened, which would give me a reason not to let their toys die (like in that great print)

now i learn: never let their toys die or they will take pictures in the mirror. WOW! Scary!

Wordnerd's picture
6658 pencils

agree. this falls flat. especially mother would think it is cute to have pictures like those rather than a kid getting to your nerves with barking puppy 3000 all night long ;)

teenquey's picture
290 pencils

absolutely. agree.

jmscarane's picture
48 pencils

I would have liked to see pictures of the things (assuming "bad" things) kids when their toys died. Although, these do look a lot like the pictures little kids actually take.

scarfinati's picture
837 pencils

Yeah but then who is taking the pictures?

Why would someone be taking pictures of a child acting bad.

The idea is the kid is bored therefore wasting time taking senseless pictures. Its a lot to get i think. Good thought though

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