Energizer Lithium Batteries: Bored

Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008


XL's picture
214 pencils

So let me get this straight:

You actually put these people in the waiting room at the pediatric ward just so you had something to pay off your lame sign on the wall?

Not at all good.

Wordnerd's picture
6658 pencils

Wow, this IS lame

banane's picture
54 pencils


jadad's picture
44 pencils

I can see it now:

"Energizer's new strategy is....

.... to target people who visit the doctor a lot...."

Guest commenter's picture
Guest commenter

Why not just do this? Paid actors/actresses in doctors offices? Feasible? maybe? More worth your time and ours if you tried it...or faked it.

Seixas's picture
95 pencils

Take out the battery of your child.

marco's picture
118 pencils

Wow seems like each location is the same....oh hold on... no it's not as the Ads in the background are different,
must be that everyone in South Africa must use the same interior designer.

Disco Munky's picture
Disco Munky
3900 pencils

About as interesting as the ring of blood round my bum'ole.


Doin' it for the points

Wordnerd's picture
6658 pencils

not quiet - go on, sounds interesting! does it itch?

Disco Munky's picture
Disco Munky
3900 pencils

It's more a "pinchy" sensation.

.....I'm scared.


Doin' it for the points

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love the shot of the girl looking down the boys pants.
CAPTION: "Humm, that's interesting. I don't have one of those."

Whitefang's picture
509 pencils

Print is good, this is shit. Why didn't you just turn these shots into a print campaign?

New York Guy's picture
New York Guy

I think it's great. Definite Cannes contender as full campaign.

diegote's picture
41 pencils

Why use the word "die" in a paediatric waiting room?

slim's picture
1047 pencils

Print just picked up the grand prix. It's nice, but check out the work for Nickleodeon from 3 years ago. EXACT same idea, probably executed better too. Picked up Gold at Cannes. These guys need to do their homework, seriously...

Wordnerd's picture
6658 pencils

After seeing the print campaign this makes more sense. not great alone, though

gmint7's picture
2683 pencils


this can be perfect example of child abuse in advertising


Guest's picture

:)))))) really funny..lol

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