Energizer Lithium Batteries: Bored
Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008
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18 Comments
So let me get this straight:
You actually put these people in the waiting room at the pediatric ward just so you had something to pay off your lame sign on the wall?
Not at all good.
Wow, this IS lame
Help!!!!
I can see it now:
"Energizer's new strategy is....
.... to target people who visit the doctor a lot...."
Why not just do this? Paid actors/actresses in doctors offices? Feasible? maybe? More worth your time and ours if you tried it...or faked it.
Take out the battery of your child.
"What it is. What it was."
Wow seems like each location is the same....oh hold on... no it's not as the Ads in the background are different,
must be that everyone in South Africa must use the same interior designer.
About as interesting as the ring of blood round my bum'ole.
"readthiswhileIstareatyourtits"
Doin' it for the points
not quiet - go on, sounds interesting! does it itch?
It's more a "pinchy" sensation.
.....I'm scared.
"readthiswhileIstareatyourtits"
Doin' it for the points
I love the shot of the girl looking down the boys pants.
CAPTION: "Humm, that's interesting. I don't have one of those."
Print is good, this is shit. Why didn't you just turn these shots into a print campaign?
I think it's great. Definite Cannes contender as full campaign.
forced.complex.
Why use the word "die" in a paediatric waiting room?
Print just picked up the grand prix. It's nice, but check out the work for Nickleodeon from 3 years ago. EXACT same idea, probably executed better too. Picked up Gold at Cannes. These guys need to do their homework, seriously...
After seeing the print campaign this makes more sense. not great alone, though
:::J:::
great.
this can be perfect example of child abuse in advertising
:::J:::
:)))))) really funny..lol