Advertising Agency: Blutarsky/Grey, Amsterdam The Netherlands
Creative Directors: Thomas Magermans, Timo Klaarenbeek
Art Director: Thomas Magermans
Copywriter: Timo Klaarenbeek
Published: December 2010
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4 Comments
I get what they were trying to do....but the message they're trying to send is that Christmas lights are bad and will most likely cause a fire? I would have wanted them to maybe show people how to avoid fires when installing their Xmas lights. Honestly, nobody will stop using Christmas lights because they're a fire hazard
Good job. The presentation could have been much better though.
Dr. Alfonso Bremel
I agree.
I didn't like it. PR is NOT fooling the press like this. Next time they are going to a PR-campaign the press will question it and probably not go thru with the story.