Energieveilig (energy safety): Maik's burnt down window display

Average: 5 (20 votes)

Advertising Agency: Blutarsky/Grey, Amsterdam The Netherlands
Creative Directors: Thomas Magermans, Timo Klaarenbeek
Art Director: Thomas Magermans
Copywriter: Timo Klaarenbeek
Published: December 2010

4 comments

Pincuid's picture
165 pencils
Pincuid

I get what they were trying to do....but the message they're trying to send is that Christmas lights are bad and will most likely cause a fire? I would have wanted them to maybe show people how to avoid fires when installing their Xmas lights. Honestly, nobody will stop using Christmas lights because they're a fire hazard

dr_alfonso_bremel's picture
179 pencils
dr_alfonso_bremel

Good job. The presentation could have been much better though.

kleenex's picture
15790 pencils
kleenex

I agree.

marissaLove's picture
2 pencils
marissaLove

I didn't like it. PR is NOT fooling the press like this. Next time they are going to a PR-campaign the press will question it and probably not go thru with the story.