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Enel: Twitter-Ledwall

Your rating: None Average: 8.8 (72 votes)

Here’s the blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en

Enel doesn't provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Developers: Daniela Conti, Francesco Pandolfi
Published: October 2009

Comments

alexander_bickov's picture 1638 pencils
alexander_bickov | Fri, 2009-10-16 01:22

Socila media is everywhere :)

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture
Guest | Fri, 2009-10-16 05:37

Just like you alexander ;)

Guest's picture
Guest | Fri, 2009-10-16 03:23

interesting use of twitter. really nice idea.

Guest's picture
Guest | Fri, 2009-10-16 04:42

nice work

pam_zor's picture 23 pencils
pam_zor | Fri, 2009-10-16 05:46
8

I like the use of twitter in ambient media.
Nice work guys.

sirvan's picture 7307 pencils
sirvan | Fri, 2009-10-16 08:02

It just shows users' posts on a big screen? And that's "brilliant"? Comon guys.

+++

"I love everything"

Guest's picture
Guest | Fri, 2009-10-16 13:20

Good job guys, really nice initiative.

Guest's picture
Guest | Fri, 2009-10-16 16:57

I think it gives updates on what's happening backstage and involves users going on the blog and sending tweets in real time.and it dors all thins throigh twitter. I do think it's brillant idea!

Guest's picture
Guest | Sat, 2009-10-17 08:34

Huge screen is not an idea.

Guest's picture
Guest | Sun, 2009-10-18 03:37

well done

Guest's picture
Guest | Sun, 2009-10-18 09:07

Twitter messages on a screen to involve people about a backstage i think its a good idea and a clever use of social media.

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