Enel: Twitter-Ledwall
Here’s the blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en
Enel doesn't provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.
Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Developers: Daniela Conti, Francesco Pandolfi
Published: October 2009
11 Comments
Socila media is everywhere :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Just like you alexander ;)
interesting use of twitter. really nice idea.
nice work
I like the use of twitter in ambient media.
Nice work guys.
It just shows users' posts on a big screen? And that's "brilliant"? Comon guys.
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"I love some things, and don't love some other things."
Good job guys, really nice initiative.
I think it gives updates on what's happening backstage and involves users going on the blog and sending tweets in real time.and it dors all thins throigh twitter. I do think it's brillant idea!
Huge screen is not an idea.
well done
Twitter messages on a screen to involve people about a backstage i think its a good idea and a clever use of social media.