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ENBW: Plug

ENBW: Plug
Your rating: None Average: 6.9 (40 votes)

Energy that won't run out. Geothermal energy.

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato

10 Comments

crisjuly's picture 12 pencils

The idea is pretty cool, but a bit more could have been done to the shape of the plug base.

but_why's picture 282 pencils

ok

®'s picture 126 pencils

nice one! but to be the devil's advocate, shouldn't it be the other way around? i mean plug "in" the ground? anyways, very cool ambient...

LisAD's picture 448 pencils

this is cool. and yes, with that USP it should be in the ground, but I think that's something only an ADhead would notice ;)

"the art director says: whatever I say"

john doe's picture 1575 pencils

I had the same thought … it should have been an outlet not a plug. Don't think that only ADheads would be bothered.

kgeiger's picture 6642 pencils

I really like the idea, but somehow the execution/sticker just didn't click.

Senhora Kolossa's picture 493 pencils

wtf! seems to be a muddi's work!

All ears's picture 233 pencils

Yeah this definitely needs a little more to it.

talay's picture 266 pencils

good idea weak work

Exhale's picture 20 pencils

I like it. don't care that its a plug, that is nothing else then electricity. ok its secondary, but if you need electricity you take a plug and put it into sth different. right?
its simple and its kind of social.
good work! winner!

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