ENBW: Plug
Energy that won't run out. Geothermal energy.
Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato
Comments
The idea is pretty cool, but a bit more could have been done to the shape of the plug base.
ok
nice one! but to be the devil's advocate, shouldn't it be the other way around? i mean plug "in" the ground? anyways, very cool ambient...
this is cool. and yes, with that USP it should be in the ground, but I think that's something only an ADhead would notice ;)
"the art director says: whatever I say"
I had the same thought … it should have been an outlet not a plug. Don't think that only ADheads would be bothered.
I really like the idea, but somehow the execution/sticker just didn't click.
wtf! seems to be a muddi's work!
Yeah this definitely needs a little more to it.
good idea weak work
I like it. don't care that its a plug, that is nothing else then electricity. ok its secondary, but if you need electricity you take a plug and put it into sth different. right?
its simple and its kind of social.
good work! winner!
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