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Emirates NBD: Awesome Traveling Machine

We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore.

Advertising Agency: FP7/DXB, Dubai, UAE
Creative Directors: Paul Banham, Alaa Demachkie, Steve de Lange
Art Director: Alaa Demachkie
Copywriter: Steve de Lange
Integrated Producer: Clarisse Mar
Account Supervisor: Spiro Malak
Planner: Tahaab Rais
Production Agency: Muddville Dubai
Director: Jac Mulder

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5 comments

ankitadv's picture
ankitadv
826 pencils

awesome video

hmaffia's picture
hmaffia
745 pencils

Great insight! Nice video.

Meredith Singh's picture
Meredith Singh
409 pencils

Great idea.

I think the video could have communicated this idea in 30 seconds though. I turned it off after 40 seconds. You need to remember award show judges have to watch 100s of videos.

kleenex's picture
kleenex
27986 pencils

I just want to tip one over for the fun of it.

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