Emirates Holidays: Window Cleaner

Change your view. Emirates Holidays.

Advertising Agency: Impact BBDO,Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Other additional credits: Media Hub
Released: January 2009

22 comments

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

very cool

scarfinati's picture
scarfinati
836 pencils

I like it but Its a see/say

The image already speaks to a change in view
copy should be less vague -- i could change my view with any airline not just emirates. Why emirates?

Guest's picture
Guest

a lot of ads are like that though. Crest gives you a "beautiful, healthy" smile, but colgate does the same thing.

Guest's picture
Guest

spectacular!!!

Blashyrkh's picture
Blashyrkh
32876 pencils

Because it's Emirates ad.

I like the concept.

Guest's picture
Guest

Interesting concept.. but I'd be upset if someone was hanging that thing in front of my hotel window.

scarfinati's picture
scarfinati
836 pencils

Because it's Emirates ad

sorry thats a non answer

tirthomitro's picture
tirthomitro
2764 pencils

this one's absolutely bang-on!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Static waterfall idea

Guest's picture
Guest

awesome....one of those ides you wished you did yoursef...well done!!!

Guest's picture
Guest

Why are the light an the shadows on the ground in front of the window in both picture exact the same?
Why are the same reflexions on the window-frame in both picture but the background different?
Why is it with the poster in front of the window still bright in the room with natural light, but you can see on the both pictures on the right sid of the board that the post lets no light trough?

Because its a fake produktion.
next time fake better.

Blashyrkh's picture
Blashyrkh
32876 pencils

How about the guys reflection on the desk? Isn't it a very nice fake? Bullshit offtopic comments coming out of nowhere.

Guest's picture
Guest

and what have the guy to do with the poster outside the window? Nothing.

what seems to have happend: lets take to photos of the same room. one with the guy and one without. now lets photoshop the poster in the window. iam sure nobody will recognize the fake.

but hey, whats about the clocks reflection on the desk? if theres a reflection its a proof that nathing else in the picture can be fake.
what a stupid try of argueing.

bullshit fake ad.

Guest's picture
Guest

WOW! You are some bitter chap -- that you did not think of this. Next time, less writing and more thinking, OK?

Zeus's picture
Zeus
912 pencils

I dont get this....this ad is for only one person in his office???? whats the point

alexander_bickov's picture
alexander_bickov
3283 pencils

Static waterfall

Guest's picture
Guest

Bravo

Guest's picture
Guest

Happy to send any of you who think this is a 'fake' the video of the making ....(ESPECIALLY Guest | Tue, 2009-07-28 07:17 )....But hey maybe we shot the video then did post on that too...sounds like a lot of work for nothing to me...This was actually a logistical nightmare to pull off, Even once Emirates Holidays and Media Hub were on board.

Cheers to the positive comments.

Onwards and upwards.

Mark.

Guest's picture
Guest

Great work....really nice. Good use of a media that does not usually exist. Well done creatives on that one.

puppiepoppy's picture
puppiepoppy
1634 pencils

Wouldn't the view be backlit? And really dark? And really unappealing? BTW, the guy in there looked like David Gurrero, Chairman of BBDO Gurrero, Phil & regional ECD of BBDO Asia Pac. ;)

KaKa Lam's picture
KaKa Lam
16 pencils

Cool!!!

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