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SlimRich's picture
Activity Score 81


no-ideas-original's picture
Activity Score 106

Pretty obscure reason to go to the gym. I wonder how many overweight people are genuinely concerned about this? Surely not enough to warrant this advert?

laylowmoe's picture
Activity Score 328

That whooshing sound you hear is the ad flying over your head. That whistling sound that accompanies it is the airflow blowing through your empty skull.

A. J. SMITH's picture
Activity Score 2824

Oooh. Nasty.

It's only an ad.

ivan's picture

Please don't offend and get personal.

Rog's picture
Activity Score 6082

It speaks to busy office people with sedentary jobs.
It speaks to people who's self image and health is a priority.
It speaks to them where and when they're in exactly that thought 'zone'.
It says it with a smile.

That 'wooshing' is creatives being anal.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
Activity Score 3890

anal. ha ha ha ha

"I don't know Butchie instead"

Doin' it for the points

Vetinari's picture
Activity Score 110

why not a jagged hole in the wall that a bodybuilder caused because he couldn't be bothered with the door?
perhaps he's got a cockroach phobia, and he saw one.
or perhaps the building was on fire.

i'm pretty sure golds wants to be associated with pumping iron as opposed to cardio and fat burning.
try pushing the strongman as opposed to treadmill.

A. J. SMITH's picture
Activity Score 2824

For me, this is a funny and insightful alternative to the typical bodybuilding gym people Golds usually target.

I reckon they have established those customers pretty solidly already.

Perhaps they are trying to broaden their customer range.

It's only an ad.

Vetinari's picture
Activity Score 110

entirely possible.
and i like the image/concept.
i think the copy is teh sux0r.
but most of the copy that accompanies most of these ads is.

kingzeus's picture
Activity Score 260

doesn't work for me. people rarely use the exit door, so to put the sticker there is not so efficient, that's just my humble opinion.

"you are valued for your value so be valuable..."

picturejockey's picture
Activity Score 658

Agreed. Might have been better if it was put in elevators

TopJeff's picture
Activity Score 479

I'm not feeling this one. If you think about it, you don't have to be in great shape to move pretty quickly DOWN a fire stairway. Add to that the fact that in most cases, once you're in it, you have plenty of time to get down to the ground level. The other thing is that I would bet most people would completely ignore this ad and walk right by, because it looks so similar to what SHOULD be in that location.


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novel's picture
Activity Score 190

oke lah!

::son of mount malang::copywriter of matakreasi
::hidup adalah proses menuju kematian yang sempurna::

serotonin's picture
Activity Score 14

Its cute, and I like the beer belly, but I agree with above that it should've been on elevators. Ideally beside that infamous 2nd floor button.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Has Seinfeld made a joke about it before? 'Cause I can totally see him going off on it.
"...and what's up with that 2nd floor button in elevators? I mean come on!!"

sold's picture
Activity Score 3305

this is FOR a gym or AGAINST gym?

DDBill's picture
Activity Score 120

Actually i hav an same idea jus like tis! For a energy drink! Only the different is my idea is going up and this one is moving down.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cp's picture
Activity Score 354

i cant argue about the placement, but the visual's not that striking. It really could pass off as
a door sign no one would bother to notice in the first place

Disco Munky's picture
Disco Munky
Activity Score 3890

How bad are humans, that in order to get people to "not be fat" we have to use the threat of a fiery death?

Put the lard down. It is NOT a dipping sauce.

Funny-ish ad. 7/10

"I don't know Butchie instead"

Doin' it for the points

Paruku RabidLeroy's picture
Paruku RabidLeroy
Activity Score 112

Nice try. Next time use stick-on pictures of roaches. That'd help keep roach-phobic guys motivated.

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

jajajja looool
Like it!

SlimRich's picture
Activity Score 81