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EMDA Israeli Alzheimer Association: The wrong movie

Your rating: None Average: 8.6 (142 votes)

Advertising Agency: ACW Grey, Israel
creative director: Ziv Meiri
Art Directors: Carmit Ken-Dror, Tal RIven
Copywriters: Idan levy, Ziv Meiri
Producer: Hagi Ramti
Editor: Daniel Peretz

22 Comments

kleenex's picture 8394 pencils
kleenex | Sat, 2012-02-25 19:09
10

100000000000000000000000% Brilliant!!!!!!!!!!!!!!!!!!

Hadrons's picture 5392 pencils
Hadrons | Sat, 2012-02-25 23:58
10

Effective, brilliant strategy & excellent implantation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pamzr's picture 16 pencils
pamzr | Sun, 2012-02-26 12:50
9

Excellent!

pamzr's picture 16 pencils
pamzr | Sun, 2012-02-26 12:50
9

Excellent!

jazzringz's picture 112 pencils
jazzringz | Sun, 2012-02-26 13:44
8

well done. its so simple yet very effective.

khronos's picture 728 pencils
khronos | Sun, 2012-02-26 23:56
10

that is ballsy...kudos to the agency...absolutely brilliant...respect

Akshaya Singh's picture 168 pencils
Akshaya Singh | Mon, 2012-02-27 00:26

Brilliant stuff! ... Perfect ... The comments by the audience members after the movie make the whole exercise worthwhile.. everyone felt exactly what the campaign aimed for ... Beautiful ..

Amateur for life!

tamer samy's picture 666 pencils
tamer samy | Mon, 2012-02-27 00:38

If it was me, i would sue them for the delay!

TAMER SAMY
www.leapstudios.net

Reality Check's picture 1725 pencils
Reality Check | Mon, 2012-02-27 09:50
10

There are very few advertisements that can provide a concept so effective that they force creatives to ask themselves questions about their own contribution to the business. It’s easy to see that many moviegoers will walk away from the film feeling some emotional connection to the ad that unfolded right before their eyes and for that ACW Grey has succeeded in their goal.

Andrej's picture 659 pencils
Andrej | Mon, 2012-02-27 10:49

Chilling...my god what a campaign.

Mike Charbonneau's picture 53 pencils
Mike Charbonneau | Mon, 2012-02-27 13:15

Outstanding idea.

mark3r's picture 1609 pencils
mark3r | Tue, 2012-02-28 16:00
10

Simply brilliant.

:::MARK3R:::

Maxads's picture 60 pencils
Maxads | Wed, 2012-02-29 01:12
10

awesome idea.

artyduran's picture 1127 pencils
artyduran | Wed, 2012-02-29 11:39
10

BRAVO!

chuckieT's picture 598 pencils
chuckieT | Wed, 2012-02-29 14:49

Very good.

keaton's picture 18 pencils
keaton | Tue, 2012-03-13 10:15
8

simple & great.

jithu_raaj's picture 8 pencils
jithu_raaj | Tue, 2012-04-03 03:50
10

Brilliant!!!!!!!!!!!!!!!!!!!

KimKong's picture 206 pencils
KimKong | Tue, 2012-04-03 12:49
10

Heartbreaking. Effective. To the point. This is beyond brilliant.

andrewll's picture 5 pencils
andrewll | Tue, 2012-04-03 15:17

How do you get someone on your side? Evoke empathy in a non-threatening way. This was exactly that! Great job.

nicolausmayo's picture 196 pencils
nicolausmayo | Mon, 2012-04-16 06:08
10

love it

water21's picture 7 pencils
water21 | Thu, 2012-05-03 00:47
9

so good.

dollypoppin's picture 1421 pencils
dollypoppin | Tue, 2012-05-08 04:13

OVERWHELMING.

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