Advertisement

Sale navigation

Agency: 
Published/Aired: 
April 2013
Description: 

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts.

Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Jaewook Nam
Copywriter: Wonjun Jang
Senior Copywriter: Sangjun Shin
Art Director: Sujin Oh
Junior Art Director: Hyojung Kang
Account Executive: Jintaek Roh
Production Company: Idea from daily life
Director: Dongsu Kang
Editing Company: Elliot
Music: Sangkyu Jeon
Media artists: Kiheon Shin, Wondae Ryu
Additional credits: Taegyu Kang, Sangkyu Lim, Yangkeun Kim, Jeongmo Kang, Byungoh Kim

Comments (3)

Log in or register to post comments

Highest Rated

fotdot's picture
fotdot
Activity Score 673

I think it okay. But maybe too much for consumer.

kleenex's picture
kleenex
Activity Score 43452

nice way to deal with coupons.

Grrrr's picture
Grrrr
Activity Score 1961

Smart way to take the fun out of shopping. Counterproductive, too. You look at the screen instead of looking at the shelves. Kind of support for the blind.

fotdot's picture
fotdot
Activity Score 673

I think it okay. But maybe too much for consumer.

Advertisement