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Flying store

Agency: 
Published/Aired: 
May 2013

Emart Flying Store

Description: 

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores.

Ambient advertisment created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Advertising Agency: Cheil, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Alex J. Kwon
Art Director: Seokjin Shin
Copywriter: Songha Lee
Account Executive: Jintaek Noh
Production Company: Pentabreed
Engineers: Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
Engineer: Hyuncheol Cho / H9works
Engineers: Choonkeun Song, Hyungjoon Seo / Dove to rabbit

Comments (1)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46891

Another E-Mart Idea success story.

kleenex's picture
kleenex
Activity Score 46891

Another E-Mart Idea success story.

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