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Bowling ball

Agency: 
Published/Aired: 
December 2009
Description: 
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati

Comments (13)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice, not sure about effectiveness (i mean what percentage of people use to go to bowling regularly)

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~ Quite obviously, I have gathered no moss ! ~

morse's picture
morse
Activity Score 17397

This must have been extremely frustrating for the audience, but the message is there.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bknowlden's picture
bknowlden
Activity Score 3647

Nice idea, but such a limited audience...

Phony Ads's picture
Phony Ads
Activity Score 149

At least there will be fewer toothless bowlers.

iswanda82's picture
iswanda82
Activity Score 346

nice fonts.... is that israeli fonts? cool!!

Stones's picture
Stones
Activity Score 138

Agree the fonts are great. Also I love the idea

sahilosophy's picture
sahilosophy
Activity Score 75

Quite an unusual and unique way. I'm sure people who experience this would always remember the product and the message. Good work Y&R.

sync's picture
sync
Activity Score 107
Noesen's picture
Noesen
Activity Score 2

Does it look the same to you?
Same location, maybe, but totally different idea and execution.
The Elmex concept is as innovative as the one for Karstadt,
if not even more unique.
Great work Y&R!

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Oh no! Two executions in a bowling alley! You can have more than one ad in a bus shelter.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice. What a way to link toothpaste with bowling balls but I think it works!

silvi's picture
silvi
Activity Score 4172

FORCED.

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Nice idea in a place where I've never seen an ad. Good work.

rolling.stone's picture
rolling.stone
Activity Score 2741

nice, not sure about effectiveness (i mean what percentage of people use to go to bowling regularly)

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~ Quite obviously, I have gathered no moss ! ~

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