Elmex: Bowling ball

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati
Aired: December 2009


morse's picture
16609 pencils

This must have been extremely frustrating for the audience, but the message is there.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bknowlden's picture
3647 pencils

Nice idea, but such a limited audience...

Phony Ads's picture
Phony Ads
149 pencils

At least there will be fewer toothless bowlers.

iswanda82's picture
346 pencils

nice fonts.... is that israeli fonts? cool!!

Stones's picture
138 pencils

Agree the fonts are great. Also I love the idea

sahilosophy's picture
75 pencils

Quite an unusual and unique way. I'm sure people who experience this would always remember the product and the message. Good work Y&R.

Noesen's picture
2 pencils

Does it look the same to you?
Same location, maybe, but totally different idea and execution.
The Elmex concept is as innovative as the one for Karstadt,
if not even more unique.
Great work Y&R!

bubblestheclownfish's picture
618 pencils

Oh no! Two executions in a bowling alley! You can have more than one ad in a bus shelter.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Nice. What a way to link toothpaste with bowling balls but I think it works!

silvi's picture
4172 pencils


iwannatalktosamson's picture
701 pencils

Nice idea in a place where I've never seen an ad. Good work.

rolling.stone's picture
2740 pencils

nice, not sure about effectiveness (i mean what percentage of people use to go to bowling regularly)


~ Quite obviously, I have gathered no moss ! ~

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