Elmex: Bowling ball
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati
Aired: December 2009
13 comments
This must have been extremely frustrating for the audience, but the message is there.
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Nice idea, but such a limited audience...
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brandon
www.brandonknowlden.com
At least there will be fewer toothless bowlers.
nice fonts.... is that israeli fonts? cool!!
Agree the fonts are great. Also I love the idea
Quite an unusual and unique way. I'm sure people who experience this would always remember the product and the message. Good work Y&R.
done on 2006:
http://adsoftheworld.com/media/ambient/karstadtquelle_insurance_bowlin...
Does it look the same to you?
Same location, maybe, but totally different idea and execution.
The Elmex concept is as innovative as the one for Karstadt,
if not even more unique.
Great work Y&R!
Oh no! Two executions in a bowling alley! You can have more than one ad in a bus shelter.
Nice. What a way to link toothpaste with bowling balls but I think it works!
http://jackmancer.com/
http://twitter.com/jackmancer/
FORCED.
Nice idea in a place where I've never seen an ad. Good work.
nice, not sure about effectiveness (i mean what percentage of people use to go to bowling regularly)
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