Elm Grove Police Department: Slower is better, 3

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
Released: April 2009


slowrider's picture
648 pencils

good job

one should not take life so seriously - as one will not come out of it alive.

anuraag01's picture
13 pencils

so what happenns when someone clocks 25? Those many days in hospital bed for following rules?

Guest's picture

yeah! maybe some cyclists.

CGilb09's picture
572 pencils

Not 100% solid, but very clever and definitely makes you think about speeding while you're speeding.

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Guest's picture

Its a great idea, but think about it... no matter how fast they go (i.e. 25 mph) they are still "Spending 25 days in a hospital bed." Great idea, sloppy execution.


capywriter's picture
5511 pencils

Who says the thing is working when you only drive 25 or slower...? Nice idea! Effective!

Guest's picture

pretty lame

daniel_glezmilan's picture
283 pencils

Ok. Good idea, but...

46 Km/hr is not = 46 days in bed,
20 Km/hr is not = 46 days in bed
even if u crash.

That´s what I think. Kind of forced.

funky_frogii's picture
2536 pencils

very goood.effective

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Guest's picture

Bronze pencil work. It's got some flaws but over all pretty tight.

NatalieM's picture
1687 pencils

Great ambient!

Arkadiusz's picture
1278 pencils

simple but very telling - I like it

Anna Turkiewicz Advertising Agency
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Guest's picture

Not very solid, but I like the idea. Nice try!

macluvin's picture
397 pencils

this makes you think as you drive by, but the percentage one is much more solid. other than that, i think it could use more contrast as the gray background might make it not so easy to read at the speed of 50 days in the hospital.

Guest's picture

100 Days in a hospital bed for those too busy reading the sign and not paying attention to the road...

PERP's picture
433 pencils

Hahaha, I would like to see one of those around my house, I'm sure a new kind of sport would born immediately, with bets raising up all around!

.: look for the green giant on the label :.

ThatsBeenDone's picture
10 pencils

so I drive by @5 mph..and it's 5 days in hospital bed???? No matter what..if you drive...you gonna end up in a hospital bed??? works ONLY if the numbers show up only when some one goes over 25...yeah then it works.

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