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Elevator

Published/Aired: 
December 2007
Description: 

More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan

Comments (9)

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Highest Rated

Kateter's picture
Kateter
Activity Score 2029

powerful.

ultraboon222's picture
ultraboon222
Activity Score 220

Very good use of a tired medium. It's hard to use something that's so cliche well.

Too many cooks in the kitchen....

Stigset's picture
Stigset
Activity Score 1454

Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)

Kateter's picture
Kateter
Activity Score 2029

powerful.

junaish's picture
junaish
Activity Score 11

very nice ad appealing congrats..........

thirty6chambers's picture
thirty6chambers
Activity Score 1464

gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator

i'm not thrilled about neither though...

Anne's picture
Anne
Activity Score 508

Simple, relevent, fresh. Makes sense to me.

SeanMartin's picture
SeanMartin

Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.

Kateter's picture
Kateter
Activity Score 2029

this is probably agency's building.
they just need to ask themselves ;-)

MoveOn's picture
MoveOn
Activity Score 63

Solid idea, effectively communicated and really makes you think about the plight of the prisoners.

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